Legal

Throughout Spreeflo’s existence, we have actively collaborated with the global anti-spam community, including Internet Service Providers, Email Service Providers, and anti-spam organizations, in the ongoing battle against spam.

Each day, we encounter email senders who engage in impersonation of reputable brands and attempt to phish for personal information. To safeguard the reputation of our clients and their intended recipients, we have established our own set of rules in addition to existing spam laws in relevant jurisdictions.

These rules not only aid us in identifying spammers but also enhance your email deliverability and contribute to the development of a strong sending reputation.

Regrettably, neglecting to abide by these rules may impact your ability to send emails and utilize our services. In some instances, it could result in rate limitations on your email sending or temporary or permanent suspension of your account.

Core Statistics Explained

Bounces: Similar to physical mail, when an email cannot be delivered to its intended destination and is returned to the sender, it is considered a bounce. This occurs when the recipient's email address is incorrect or inactive.

Unsubscribes: These are recipients who choose to opt out of receiving further communication. There can be various reasons for this, such as a lack of interest in the content, an overwhelming inbox, or a mismatch between the content and their expectations.

Blocks: Messages that are prevented from leaving Spreeflo’s servers due to permanent errors. This includes email addresses that have previously bounced because they are non-existent or invalid, or have been reported as spam. It also encompasses addresses that have generated complaints from recipients or failed to pass through Spreeflo’s spam filters.

Spam Complaints: The number of recipients who have marked your message as spam.

Spamtrap Hits: After a period of inactivity, webmail providers convert email addresses into spam traps to identify senders using outdated or purchased lists from third-party companies.

Unjustified Abuse Complaint: When a recipient reports a sender for sending messages without their consent.

Rules

Listed below are five rules that you must adhere to in order to optimise your deliverability rates, prevent any account suspension, and assist us in the fight against spam.

1. Inclusion of an Unsubscribe Link in Every Campaign

Every campaign must feature a prominent and easily accessible link that allows recipients to opt out of future communication. The link should be clear, concise, and easily recognisable. Once a recipient opts out, immediate action must be taken to ensure no further emails are sent to that individual.

2. Compliance with Applicable Email Regulations

Make sure that all your email campaigns comply with the CAN-SPAM Act (if relevant), the UK Privacy and Electronic Communications Regulations (PECR), the UK Data Protection Act 2018, and any similar regulation applicable in the country of residence of your contacts.

Before sending any email sequence, familiarise yourself with these laws and ensure compliance.

3. Clear Communication of Sender Name and Status in Every Message

The "From," "To," and "Reply-To" fields must accurately and explicitly identify the sender's domain name and email address. It is essential to send emails from domains that are at least one month old and have transparent public domain records that redirect to the sender's legal pages.

When sending on behalf of a partner or related third-party organisation using a different domain name, the email body must clearly indicate that the message is being sent via a third-party domain.

4. Restriction to Legal and Legitimate Information with Spreeflo

Spreeflo strictly prohibits the sending of messages containing, promoting, referencing, or linking to unlawful, illegal, libellous, defamatory, or violent content targeting individuals or groups and violating human rights.

Furthermore, unless the sender provides satisfactory and specific guarantees at Spreeflo’s sole discretion, Spreeflo generally does not collaborate with senders who promote activities including, but not limited to, gambling, sexual/adult content, weapons and explosives, tobacco or tobacco-related products, drugs, political campaigns, hacking, penny stocks, forex trading and trading advice, payday loans, lead sales, and work-at-home offers related to "get rich quick," "build your wealth," and "financial independence" schemes.

Spreeflo also does not support the sending of emails on behalf of third parties, including their own customers. In general, your emails must not contain any information or content that Spreeflo deems unsuitable or detrimental to its reputation, its affiliates, partners, customers, or users.

If your business falls under the regulation of an authority (e.g., medications, investments, lending, banking, gambling, betting, medicine, etc.), we kindly request that you contact our sales department to discuss obtaining a custom account instead of subscribing to a self-service account. Spreeflo retains the right to request relevant documents and licences related to your business activities.

5. Compliance with Applicable Laws and Our Terms & Policies

Your usage of our services must adhere to all applicable laws and regulations, including our General Terms and Conditions of Use, any Specific Conditions, the Privacy Policy, and the Gmail Program Policies if you are a Gmail user.

It is your responsibility to thoroughly read and comprehend these terms and policies, which govern your use of our services and the emails you send.

Furthermore, it is your responsibility to ensure that your actions do not pose a compliance risk. We reserve the right to adjust your rate limits and undertake other related measures until we can verify that you do not pose any risk to your intended recipients or to Spreeflo.

Introduction

This Privacy Policy describes how SPREEFLO LTD and its corporate affiliates (collectively, "Spreeflo," "we", “us” or "our") processes personal information that we collect through our digital or online properties or services that link to this Privacy Policy (including as applicable, our website, social media pages, marketing activities, and other activities described in this Privacy Policy (collectively, the “Service”)).

Spreeflo may provide additional or supplemental privacy policies to individuals for specific products or services that we offer at the time we collect personal information. Spreeflo provides various services. We do not offer products or services for use by individuals for their personal, familial, or household purposes. Accordingly, we treat all personal information we collect as pertaining to individuals in their capacities as representatives of the relevant enterprise customer or in their professional capacities and not their individual capacities.

NOTICE TO EUROPEAN USERS: Please see the Notice to European Users section for additional information for individuals located in the European Economic Area or United Kingdom (which we refer to as “Europe” or “European” and should be understood accordingly) below.

Personal information we collect

We may collect personal information from or about you from a variety of sources. Below, we describe the various manners in which we may collect such personal information. We may combine your personal information that we obtain from various sources.

Information you provide to us or that we generate about you

Personal information you may provide to us through the Service or otherwise or that we may generate about you, includes:

• Contact data, such as your first and last name, email address, billing and mailing addresses, professional title and company name, and phone number.
• Demographic data, such as your city, state, country of residence, and postal code.
• Account data, such as the username and password that you may set to establish an online account on the Service, information about where you found us, the email address(es) from which you conduct the outreach campaigns, and any other information that you add to your account profile.
• Communications data based on our exchanges with you, including when you contact us through the Service, communicate with us via chat features, social media, or otherwise.
• Transactional data, such as information relating to or needed to complete your orders on or through the Service, including order numbers and transaction history.
• Marketing data, such as your preferences for receiving our marketing communications and details about your engagement with them.
• User-generated content data, such as reviews, comments, questions, messages and other content or information that you generate, transmit, or otherwise make available on the Service, as well as associated metadata. Metadata includes information on how, when, where and by whom a piece of content was collected and how that content has been formatted or edited. Metadata also includes information that users can add or can have added to their content, such as keywords, geographical or location information, and other similar data.
• Financial data, such as your financial account numbers or payment card information, including corporate payment card information.
• Other data not specifically listed here, which we will use as described in this Privacy Policy or as otherwise disclosed at the time of collection.

Third-party sources

We may obtain personal information about you from other sources, such as:

• Public sources, such as government agencies, public records, social media platforms, and other publicly available sources.
• Private sources, such as data providers (including licensors) and social media platforms (such as Meta).
• Customers
• Service Providers that provide services on our behalf or help us operate the Service or our business.
• Marketing partners, such as joint marketing partners.
• Parties to corporate transactions, such as mergers, acquisitions, bankruptcy, dissolution, or sale of business or assets.

Automatic data collection

We, our service providers, and our business partners may automatically log information about you, your device, and your interaction over time with the Service, our communications and other online services. The information collected automatically may include:

• Device data, such as your computer or mobile device’s operating system type and version, manufacturer and model, browser type, screen resolution, RAM and disk size, CPU usage, device type (e.g., phone, tablet), IP address, unique identifiers (including identifiers used for advertising purposes), language settings, mobile device carrier, radio/network information (e.g., Wi-Fi, LTE, 3G), and general location information such as city, state or geographic area.
• Online activity data, such as pages or screens you viewed, how long you spent on a page or screen, the website you visited before browsing to the Service, navigation paths between pages or screens, information about your activity on a page or screen, access times and duration of access, and whether you have opened our emails or clicked links within them.
• Communication interaction data, such as your interactions with our email, text or other communications (e.g., whether you open and/or forward emails) – we may do this through use of pixel tags (which are also known as clear GIFs), which may be embedded invisibly in our emails.

Cookies

Some of our automatic data collection is facilitated by cookies and similar technologies. For more information, see our Cookie Notice. We will also store a record of your preferences in respect of the use of these technologies in connection with the Service.

How we use your personal information

We may use your personal information for the following purposes or as otherwise described at the time of collection:

Service delivery and operations

We may use your personal information to: provide and operate the Service and our business; establish and maintain your user account on the Service; enable security features of the Service, such as by sending you security codes via email or SMS; communicate with you about the Service, including by sending Service-related announcements, updates, security alerts, and support and administrative messages; and provide support for the Service, and respond to your requests, questions and feedback.

Service personalization

We may use your personal information to: understand your needs and interests; remember the devices from which you have previously logged in; personalize your experience with the Service and our Service-related communications; and remember your selections and preferences as you navigate our digital properties.

Research and development

We may use your personal information for research and development purposes, including to analyze and improve the Service and our business and to develop new products and services. We may create aggregated, de-identified and/or anonymized data from personal information we collect and share it with third parties for lawful business purposes.

Marketing and advertising

• Direct marketing: We may send you direct marketing communications and may personalize these messages based on your needs and interests. You may opt-out as described below.
• Interest-based advertising: Third-party partners may use cookies and similar technologies to collect information and serve online ads relevant to you.

Service improvement and analytics

We may use your personal information to analyze usage of the Service, improve the Service, and understand user activity. We use tools such as Google Analytics for this purpose.

Compliance and protection

We may use your personal information to comply with applicable laws, respond to lawful requests, protect rights and property, prevent fraud, and enforce the terms and conditions of the Service.

How to contact us

Email: contact@spreeflo.com

Governing Law: This Privacy Policy is governed by the laws of the United Kingdom.

Notice to European Users

Controller: SPREEFLO LTD is the controller for purposes of UK GDPR and EU GDPR.

Legal Basis for Processing: Contractual necessity, legitimate interests, compliance with law, or consent as applicable.

Data Transfers Outside Europe: Personal data may be transferred outside the UK/EEA with appropriate safeguards such as standard contractual clauses.

Your Rights: Access, correction, deletion, restriction, portability, objection, and withdrawal of consent in accordance with GDPR.