MailerLite starts at $12 a month, and 10,000 subscribers cost $89 a month on Comfort or $129 on Power.

MailerLite renamed its plans and raised its prices in mid-2026.

MailerLite has a free plan for 250 subscribers and two paid plans: Comfort from $12 a month and Power from $25, each for 500 subscribers. The price rises with your list. At 10,000 subscribers you pay $89 a month on Comfort and $129 on Power, or 10% less if you pay for a year. Comfort caps sends at 10x your subscriber tier; Power has no monthly send cap.

Spreeflo runs the same list for $52 a month, with a CRM included.

Starter includes branching journeys with A/B splits, segments built from unlimited AND/OR conditions, transactional email through the API and a CRM with companies, deals and tasks. MailerLite Comfort includes three user seats and Power unlimited, so for a team the fair match is Spreeflo Professional (unlimited users).

MailerLite figures: mailerlite.com/pricing and the tier sources below, read on 27 October 2026. Spreeflo figures: spreeflo.com/pricing.

This is what 10,000 subscribers costs on MailerLite, and every other tier.

MailerLite prices by plan and active subscribers; Power adds unlimited sending, seats and automations.

The 500-subscriber prices and Comfort's $319 at 50,000 are from mailerlite.com/pricing, read 27 October 2026; the rest from Email Vendor Selection (the full grid) and Email Tool Tester, July and August 2026. They agree where they overlap, except Email Tool Tester's $289 for Comfort at 50,000, where we used MailerLite's figure. The 20,000 and 25,000 rows are only in Email Vendor Selection, and MailerLite's page didn't show us the 10,000 tier, so that benchmark rests on the two breakdowns. Monthly billing, US dollars; above 200,000 subscribers, pricing is custom Enterprise.

How MailerLite counts subscribers, and why that part is fair.

MailerLite bills on active subscribers; unsubscribed and bounced contacts don't count. The count is cumulative within each billing cycle, so an address active at any point counts even if you delete it (MailerLite pricing FAQ). A paid account that passes its tier is moved up and charged automatically. On the free plan, going over 250 locks campaigns and automations until you upgrade or remove subscribers.

In our view that's fair, and close to Spreeflo's model, except that Spreeflo stores non-marketing contacts (past buyers, app users, people who never opted in) free.

What each of the MailerLite pricing plans includes, and where the limits bite.

Source: mailerlite.com/pricing, plan cards, comparison table and FAQ, read 27 October 2026.

Comfort's send cap is 10x the ceiling of your tier: ten emails per subscriber a month. A weekly newsletter plus a few automations fits; two newsletters a week gets close. Past the cap you wait for the next cycle or move to Power, $40 a month more at 10,000. For a team, Comfort's three seats also push you to Power.

These are the limits and add-ons that push the MailerLite bill up.

• The mid-2026 price rise. MailerLite renamed Growing Business to Comfort and Advanced to Power and raised prices (Email Tool Tester changelog, July 2026). The free plan dropped from 500 to 250 subscribers and from 12,000 to 2,500 emails a month.

• List growth. Tiers move up automatically with your active subscriber count.

• Comfort's send cap. There's no per-email overage; the way past the cap is Power.

• Transactional email. Receipts and password resets run through MailerSend, a separate product with its own pricing (MailerLite pricing page). On Spreeflo, transactional email is part of Starter.

What brings it down: paying yearly saves 10% (Comfort at 500 subscribers is $129.60 a year), and registered nonprofits get 30% off paid plans, one discount at a time.

Use this MailerLite pricing calculator to compare your yearly bill with Spreeflo.

Static fallback:

Spreeflo prices from Spreeflo's pricing, where a year costs ten times the monthly price; MailerLite prepaid prices apply its 10% annual discount.

See it in Spreeflo: the visual sequence builder comes with Starter, so a welcome journey can start on Form Submission, branch with If/Else, and use Check Email Activity to follow up only with non-openers. Try the journey builder, no login →

Where MailerLite is worth the price, and where Spreeflo fits better.

MailerLite holds 4.6 out of 5 on G2 (1,114 reviews), where pricing isn't among the most-cited themes, and 4.1 on Trustpilot (3,387 reviews), where the 15% of one-star reviews mostly describe accounts frozen or terminated without a clear explanation. Both read 27 October 2026; the pricing FAQ also mentions an "approval application" at sign-up, so leave time for account review before a launch.

MailerLite is the better buy for a simple newsletter tool that also builds your website and landing pages and sells digital products or bookings, none of which Spreeflo does. At very small lists the gap is thin: 1,000 subscribers is $19 on Comfort against $16 on Spreeflo Starter.

Spreeflo fits when your marketing depends on what people do, not just what list they're on. Starter journeys react to form sign-ups, segment changes and email activity; Professional adds triggers on events from your own product and website activity, plus web push and popups. Migration of contacts, segments, templates and automations is free while slots last.

For one user or a team, Spreeflo costs less than MailerLite at 10,000 contacts. Start free, no card · See Spreeflo vs MailerLite, feature by feature

These are the questions people ask about MailerLite pricing.

How much does MailerLite cost per month?

Comfort starts at $12 and Power at $25 a month for 500 subscribers (mailerlite.com, 27 October 2026). The price rises with your list: at 10,000 subscribers it's $89 on Comfort and $129 on Power. Paying yearly takes 10% off.

Is MailerLite free?

Yes, up to a point. The MailerLite free plan covers up to 250 subscribers, 2,500 emails a month and two user seats, with three automations, one website and one landing page. Spreeflo's free plan has forms, web analytics and the AI assistant with no card, but no email sending; paid plans start at $16 a month.

How does MailerLite count subscribers?

Only active subscribers count; unsubscribed and bounced contacts don't. The count is cumulative within each billing cycle, so a subscriber deleted mid-cycle still counts until your billing date. A paid account that goes over its tier is moved up and charged automatically.

What is MailerLite used for?

MailerLite is an email marketing tool for newsletters and automations that also builds websites and landing pages and sells digital products and bookings. Both paid plans can send through the API or MCP; receipts and other transactional email go through MailerSend, a separate product with its own pricing.

What is a cheaper alternative to MailerLite?

Spreeflo Starter covers 10,000 marketing contacts for less than MailerLite Comfort, with branching journeys, segments, transactional email and a CRM; Professional (unlimited users) also costs less than Comfort (three users). It doesn't build websites or sell digital products, so if those matter, MailerLite may still fit better.

Read these next.

• Spreeflo vs MailerLite, feature by feature

• Mailchimp alternatives

• Brevo pricing

• All 60 Spreeflo comparisons and the price table

• Email marketing for small business: the five automations to set up first

• Spreeflo pricing

Sources

• MailerLite pricing page, read 27 October 2026 (plans, starting prices, 50,000-subscriber Comfort price, annual discount, plan limits, subscriber counting, send limits, nonprofit discount, MailerSend)

• Email Vendor Selection: MailerLite pricing, July 2026 (full tier grid)

• Email Tool Tester: MailerLite pricing, August 2026 (tier grid to 15,000, July 2026 plan changes)

• MailerLite on Trustpilot, read 27 October 2026

• MailerLite on G2, read 27 October 2026

• Spreeflo pricing, read 27 October 2026