Every feature, improvement and fix we ship to Spreeflo.
Last shipped
Settings → Connected AI apps lists every AI app you've connected to Spreeflo, such as Claude or ChatGPT: which workspace it uses, what it can do, when you connected it and when it was last used. Disconnect any of them and it loses access straight away.
When an email is skipped because the address can't receive mail or is on a suppression list, the contact now shows as Cleaned instead of staying Subscribed. When the AI agent or a connected AI app rewrites a campaign or journey, the steps it removes are really removed, emails it builds open in the editor with the columns it laid out, and connected AI apps can build segments such as "opened any email but didn't click".
Campaigns to large audiences start sending sooner and keep a steady pace until everyone is reached. A busy moment no longer fails a send: it waits and goes out as soon as it can. A campaign is only marked complete once its whole audience has been enrolled. Segments also catch up faster when your contacts change.
Contact and suppression list imports now handle CSV files of hundreds of megabytes, so a very large list no longer fails partway through. Import it in one go instead of splitting it into smaller files.
Admins can now turn on "Include transactional email" in Settings → Suppression list. With it on, a transactional email isn't sent if any of its recipients is on a suppression list, and the error names the addresses that blocked it. It's off by default, because it can also stop receipts and password resets from reaching those addresses.
Keep a list of email addresses your workspace never sends to. Add addresses one at a time or in bulk, upload a CSV, search the list and remove addresses you no longer want blocked. Campaigns, journeys and broadcasts skip anyone on the list, and contact imports leave those addresses out.
Add tags to everyone in a CSV import, or remove tags from them, new and existing contacts alike. For tags that differ by contact, add a column of comma-separated tag names and import it as Add tags or Remove tags. Before you import, you see which tags are new and which campaigns and journeys the import would start, and you can choose not to start them.
Send one email to an audience without building a flow: write it, pick who gets it, add follow-ups, then send now or schedule it. Follow-ups resend to people who didn't open and nudge people who opened but didn't click, each on its own wait. Every sent campaign gets a report where each number, from opens to bounces, filters the list of contacts behind it.
Spreeflo has a new design throughout: a new sidebar and header with one switcher for your team and audience, clearer lists with search, filters and bulk actions, redesigned builders and settings, and a reworked Inbox and contact profile where every contact has a face of their own.
Settings has a new AI section. Write notes about yourself, your company, your voice and a glossary of the words your business uses, and review or correct the facts the agent has learned. AI variables in your emails use the glossary too.
The AI agent is now available on the Free plan too. Every plan comes with an AI allowance, and upgrading raises it.
Home now opens on your audience at a glance, the setup steps you have left, and starter email templates and playbooks to begin from.
Turn on send time optimization on a Send Email step and each contact receives the email at the hour they usually open email, learned from their past opens, instead of all at once. Available on Professional.
Start a journey from any date on a contact — a renewal, a birthday, a trial end — with an offset before or after it, and repeat it every year. Segments on dates now keep themselves up to date as the days pass.
Several branches of a journey can now converge on a single Merge step, so paths that split for a while can rejoin one shared ending instead of each repeating it.
Email, web push and transactional templates now use Liquid: output contact, object and event data with filters and fallbacks, and show or hide whole blocks with conditions and loops.
Liquid syntax guideModel orders, subscriptions, bookings or anything else alongside your contacts, see them on each contact's Related objects tab, segment on them, and personalise emails with them.
Claude, Codex and any other MCP client can now work in your Spreeflo workspace through the hosted MCP server — reading your audience and building segments, templates and journeys.
Connect over MCPAsk the in-app agent to analyse your audience, draft campaigns, journeys, forms and emails, or explain what is working. Anything that changes your workspace comes to you as a proposal to approve first.
See which AI assistants, search engines and model-training crawlers are reading your pages. A small server-side tracker reports them to a new Bot traffic card in Web Analytics — traffic browser analytics never sees.
Set up bot trackingSend every form submission to your own endpoint the moment it arrives, signed with a secret so you can verify it came from Spreeflo.
Invite teammates as admins, editors or viewers. Each team keeps its own audiences, sending identities, AI settings and billing. Teams with more than one member are part of Professional.
Forms can now branch: show a different question, skip a section or end early depending on how someone has answered so far.
Read the forms guideDefine the conversions that matter to you as goals, and report revenue alongside them — from the browser SDK, or from your server through the API — so Web Analytics shows what traffic is worth, not only how much of it there is.
Show any form as a popup on your site — on page load, after a delay, on scroll, on exit intent or when an element is clicked — and send each submission straight into your audience, segments and journeys.
A library of ready-made journeys for common goals — welcome series, trial conversion, win-back and more — that you can open in the sequence editor and adapt instead of starting from a blank canvas.
Browse playbooksA journey can now start the moment a contact performs one of your custom events, so an onboarding or win-back flow reacts to what people actually do rather than to a list they were added to.
Web Analytics now breaks traffic down by channel, source, referrer and UTM campaign, shows your top entry and exit pages and a cohort retention heatmap, and lets you filter every chart by any of them.
Collect web push subscribers on your site and send them browser notifications from campaigns and journeys, using templates you design — AI variables included.
Add the tracking SDK to your site to see visitors, sessions, pages and events in Web Analytics, and connect anonymous visitors to contacts once they identify themselves.
Set up web trackingSend your own events — a purchase, a trial started, a feature used — from your site, app or server, and build segments on who did what and how often.
Use the Spreeflo APIStart any email from a ready-made template: browse basic layouts or fully designed templates by category from the Templates tab of the email builder.
Send one-off emails such as receipts and password resets through the API — either a template designed in Spreeflo, filled with contact and custom variables, or your own HTML.
Give blocks separate mobile styles, hide a block on desktop or on mobile, layer background colours with images, and add hover effects to buttons.
Save any section of an email as a reusable block and drag it into other emails from the Saved tab, and reuse the images you have uploaded from your media library.
Add one CNAME record and your click-tracking and unsubscribe links are served from your own domain instead of a shared Spreeflo one, so every link in your email matches your brand.
Create API keys in your account settings and use the Spreeflo API to manage lists, contacts and tags, and to start, pause, resume or duplicate campaigns and journeys.
Use the Spreeflo APIBuild segments that keep themselves up to date from rules on tags, contact attributes, language, date added, subscription status, and whether contacts opened, clicked or replied to an email.
Design emails by dragging text, image, button, divider, spacer, social, video and custom-code blocks into column layouts, and preview them on desktop and mobile.
Build always-on journeys on a visual canvas: start from a trigger, branch with if/else and multi-way splits, add delays and wait conditions, and send emails, update tags or call webhooks. Changes save automatically, with undo and redo.
Edit an email's HTML directly in a code editor with syntax highlighting, error checking and a live preview, and switch between the code and visual editors.
Give each email account its own signature, edited from that account's settings.
Add AI variables to an email: each is a prompt, which can use contact variables, and AI writes its content separately for every recipient.
Personalise with AI variablesBuild a campaign as a sequence of timed emails, choose who it goes to, and pause or resume it at any point.
Save email templates to reuse across campaigns, with contact variables that fill in each recipient's own values when the email is sent.
Manage your contacts and lists, and import a CSV by mapping each column to a contact attribute or skipping it, with a progress bar that follows the import live.
Import contactsRegister your own domain, add its DNS records — ownership, DKIM, DMARC and MAIL FROM — with live verification status, then create the email accounts you send from on it.
Set up your domainRead and handle replies from every connected email account in one inbox. Reply, reply all or forward without leaving Spreeflo, and filter conversations by status or campaign.