What is the cheapest Mailchimp alternative with full automation?

Spreeflo at $16/mo ($13 billed annually) includes the complete journey builder with no step cap, where Mailchimp’s $13 Essentials plan limits a customer journey to four steps and reserves branching for the $20 Standard tier. Moosend undercuts it at $9/mo for email alone, and EmailOctopus is cheaper still but cannot trigger on behavior at all. Spreeflo is the cheapest of the three that also gives you browser push, web analytics, per-recipient AI copy and an MCP server for AI agents.

Which email marketing platforms include browser push notifications?

Of the platforms compared here, Spreeflo, Omnisend, AWeber, Brevo, Ortto and EngageBay include browser push, and most of the rest have no push channel at all — Klaviyo and Customer.io offer mobile app push, which is a different thing requiring an app. Spreeflo includes it on the $24 Professional plan on the same contact record as email, so a journey can escalate to push when an email goes unopened.

Which marketing platforms have an official MCP server for AI agents?

Roughly a third of the platforms in this comparison now ship a first-party MCP server, including Spreeflo, Brevo, MailerLite, Mailjet, Klaviyo, Kit, Customer.io, Loops, Bento, Ortto, ActiveCampaign and HubSpot. Having one is no longer unusual, so the question worth asking is what an agent can do once connected — most expose reads, contacts and stats, while Spreeflo exposes journey, campaign, segment, form and template authoring.

Do marketing platforms charge you for contacts who unsubscribed?

Many do — Mailchimp, AWeber, ActiveCampaign and Klaviyo all bill on totals that include contacts you can no longer market to, and Klaviyo since February 2025 bills on stored profiles rather than emailed ones. MailerLite, Campaign Monitor and Spreeflo bill on active or marketing contacts only. On an ageing list this single policy difference often outweighs the headline price gap between two platforms.

What is the cheapest way to get email, browser push and web analytics in one tool?

Spreeflo at $24/mo Professional for 1,000 contacts, or $52 at 5,000, is the cheapest combination of the three among the platforms compared here — Ortto bundles all three but starts at $169/mo, and most other platforms do not sell all three at any price. Spreeflo puts forms and web analytics on its free plan and adds browser push at Professional.

How were these comparisons put together?

Each platform’s pricing and features were checked against its own pricing page and current third-party review data, then scored against the same 25 rows so a scorecard means the same thing on every page. Spreeflo’s column comes from the product itself rather than marketing copy, every page includes a "Where they win" section, and Spreeflo keeps its losses on SMS, CRM, landing pages and track record.

The 60 Best Marketing Automation Platforms and Email Tools in 2026

We compared every major platform feature by feature — email, automation, AI, agent access and what each one actually costs at 5,000 contacts. No marketing spin, and we kept the rows we lose.

The short version

Spreeflo is the agentic AI-powered marketing automation platform that combines email, browser push, forms and web analytics on one contact record, writes AI personalization per individual recipient at send time, and exposes a hosted MCP server so an AI agent can build your marketing. From $16/mo — $13 billed annually — with a free plan that never expires.

See pricing

Mainstream email platforms

The tools most small businesses actually choose between. Broad feature sets, familiar brands, and pricing that climbs with your list.

E-commerce & creator platforms

Built around a store or an audience. Deep on purchase and subscriber data, thinner on everything that is not a product catalogue or a newsletter.

Behavior-driven & developer platforms

Event-triggered messaging for product teams. The most conceptually similar to Spreeflo, and usually the most expensive or the most technical.

CRM suites & all-in-one platforms

Marketing bundled with sales, support or a full CRM. Broader than Spreeflo by design, and priced accordingly.

Enterprise engagement platforms

Six-figure contracts and multi-month implementations. Listed for teams leaving them, not for teams choosing between them and Spreeflo.

Retail specialists & legacy tools

Vertical retail platforms and long-running SMB tools, several now in maintenance mode under new ownership.

Transactional email infrastructure

APIs that send what your code tells them to. A different category — often complementary to Spreeflo rather than competing with it.

Newsletter, creator & niche tools

Publishing platforms, popup builders and single-job tools that usually sit alongside a marketing platform rather than replacing one.

Price at a glance

What each platform charges to start, what it charges once your list reaches roughly 5,000 contacts, and whether the free plan is worth anything. Figures checked August 2026 — confirm before you buy.

Starting price, price at 5,000 contacts and free plan for Spreeflo and 60 alternatives.
Platform	Starting paid price	At ~5,000 contacts	Free plan
Spreeflo	Starting price:$16/mo — $13/mo billed annually (1,000 marketing contacts)	At ~5,000:$36/mo Starter · $52/mo Professional ($30 / $43 billed annually)	Free plan:✓ Forms with unlimited responses, unlimited non-marketing contacts, full web analytics. No card.
Mailchimp	Starting price:Essentials $13/mo — 500 contacts, 5,000 emails/mo	At ~5,000:~$75/mo Essentials · ~$100/mo Standard	Free plan:✓ 500 contacts, 500 emails/mo (250/day), 1 audience, support for the first 30 days only
Brevo	Starting price:Starter ~$9/mo — 5,000 emails/mo, unlimited contacts	At ~5,000:~$17–29/mo Starter · ~$35–65/mo Standard, driven by send volume rather than list size	Free plan:✓ Unlimited contacts, 5,000 emails/mo (~300/day), forms, transactional email, basic segmentation
MailerLite	Starting price:Comfort $12/mo — 500 subscribers	At ~5,000:~$49/mo Comfort · ~$69/mo Power	Free plan:✓ 250 subscribers, 2,500 emails/mo, 3 automations of 5 steps, 1 landing page
Constant Contact	Starting price:Lite $12/mo — 500 contacts	At ~5,000:~$110–150/mo Standard	Free plan:✕ None — 14-day trial capped at 100 contacts
GetResponse	Starting price:Starter $19/mo — 1,000 contacts	At ~5,000:~$54/mo Starter · ~$95/mo Marketer	Free plan:✕ None — 30-day trial only
AWeber	Starting price:Lite $12.49/mo billed annually ($15 monthly) — 500 subscribers	At ~5,000:~$60/mo Lite · ~$90/mo Plus	Free plan:✓ 500 subscribers, 3,000 emails/mo, automation builder and phone support — but AWeber branding, one list, no saved segments and forced double opt-in
Moosend	Starting price:Pro $9/mo — 500 contacts, unlimited sends	At ~5,000:~$48/mo	Free plan:✕ None — 30-day trial only
Mailjet	Starting price:Starter $9/mo — 8,000 emails, 2,000 contacts	At ~5,000:Essential $17/mo — 15,000 emails and unlimited contacts, if your send volume fits	Free plan:✓ 6,000 emails/mo (200/day) with APIs, SMTP and webhooks included
Sender	Starting price:Standard ~$7–8/mo billed annually — prices exclude VAT	At ~5,000:~$35–70/mo — figures are unofficial, confirm at signup	Free plan:✓ 2,500 subscribers, 15,000 emails/mo, with automation, segmentation, landing pages, forms, popups and transactional email
EmailOctopus	Starting price:Pro ~$9–10/mo — 500 subscribers	At ~5,000:~$24–32/mo	Free plan:✓ 2,500 subscribers, 10,000 emails/mo, one landing page and one form, 30-day reporting, EmailOctopus branding
Klaviyo	Starting price:$20/mo Email at 251–500 profiles · ~$35/mo with SMS	At ~5,000:~$100/mo Email · ~$115/mo Email + SMS	Free plan:✓ 250 profiles, 500 sends/mo, 150 SMS credits — support for the first 60 days only
Kit	Starting price:Creator $33/mo billed annually ($39 monthly) — 1,000 subscribers	At ~5,000:~$89/mo Creator · ~$139/mo Creator Pro, billed monthly	Free plan:✓ Newsletter plan — 10,000 subscribers, unlimited broadcasts, landing pages and forms, but one basic automation and Kit branding
Omnisend	Starting price:Standard ~$16/mo — 500 contacts, 6,000 emails	At ~5,000:~$81/mo Standard · ~$90–115/mo Pro	Free plan:✓ 250 contacts, 500 emails/mo, 500 web push/mo, most features included
Drip	Starting price:$39/mo — 2,500 contacts, unlimited sends	At ~5,000:~$89/mo (and ~$449 at 30,000)	Free plan:✕ None — 14-day trial only
beehiiv	Starting price:Scale ~$39–43/mo	At ~5,000:~$89/mo Scale · ~$169/mo Max, billed monthly	Free plan:✓ Launch — 2,500 subscribers, unlimited sends, hosted website and custom domain; no automations, A/B testing, monetization or AI
Customer.io	Starting price:Essentials $100/mo — 5,000 profiles, 1M emails	At ~5,000:$100/mo — the entry plan starts at exactly this size	Free plan:✕ None — a startup programme offers 12 months free to companies under $10M funding
Ortto	Starting price:Starter $169/mo — 5,000 contacts	At ~5,000:$169/mo — the entry plan begins at exactly this size	Free plan:✕ None listed — trial only
Loops	Starting price:$49/mo — 1,000 to 5,000 contacts, unlimited sends and seats	At ~5,000:$49/mo at exactly 5,000 — $99/mo the moment you cross into the next bracket	Free plan:✓ 1,000 contacts, 4,000 sends/mo, all features, Loops branding
Bento	Starting price:$29/mo — up to 5,000 active users, unlimited marketing sends	At ~5,000:$29/mo flat — cheaper than Spreeflo at this size	Free plan:✕ None — 30-day trial only
Encharge	Starting price:Growth $79/mo billed annually ($99 monthly) — 2,000 subscribers	At ~5,000:~$129–179/mo	Free plan:✕ None — 14-day trial only
HubSpot	Starting price:Starter ~$15–20 per seat/mo — 1,000 marketing contacts	At ~5,000:~$215/mo Starter · ~$1,140/mo Professional, plus a $3,000 mandatory onboarding fee	Free plan:✓ Free tools — 2 users, 2,000 branded sends/mo, forms, landing pages and the full free CRM
ActiveCampaign	Starting price:Starter $19/mo billed annually — 1,000 contacts	At ~5,000:~$179/mo Plus · ~$259/mo Pro	Free plan:✕ None — 14-day trial only
Zoho Marketing Automation	Starting price:Standard ~$14/mo — 1,000 contacts	At ~5,000:— Slider-based and not published as a flat figure; check Zoho’s calculator	Free plan:✕ Trial only — the separate Zoho Campaigns product has a free tier of 2,000 contacts and 6,000 emails
Campaign Monitor	Starting price:Lite ~$11–13/mo — 500 contacts, capped at about 2,500 sends/mo	At ~5,000:Lite ~$75 · Essentials ~$117 · Premier ~$203/mo	Free plan:✕ None in practice — a 5-subscriber sandbox account
EngageBay	Starting price:Basic ~$12.74 per user/mo on a two-year prepay — 500 contacts	At ~5,000:Growth ~$55–65 per user/mo	Free plan:✓ 250 contacts, 1,000 branded emails/mo, 15 users, 2 sequences and basic lead scoring
Benchmark Email	Starting price:Pro from ~$13–27/mo depending on source — the official page shows about $27 at 1,000 contacts	At ~5,000:~$63/mo	Free plan:✓ 500 contacts, roughly 2,500–3,500 sends/mo, full feature access, one user
Braze	Starting price:Quote only — independent benchmarks put entry near $60,000/yr	At ~5,000:— Not sold at this scale	Free plan:✕ None, and no self-serve trial
Iterable	Starting price:Quote only — entry estimated near $36,000/yr	At ~5,000:— Not sold at this scale; contract minimums apply	Free plan:✕ None
Pardot	Starting price:Growth+ $1,250/mo billed annually, including 10,000 contacts	At ~5,000:$1,250/mo — the floor includes 10,000 contacts, so smaller lists pay the same	Free plan:✕ None
Oracle Eloqua	Starting price:Per-contact bands — historic Basic floor around $2,000/mo	At ~5,000:~$24,000/yr — the Basic floor applies even below 10,000 contacts	Free plan:✕ None; trials are uncommon
SAP Emarsys	Starting price:Quote only — mid-market entry estimated at $90,000–220,000/yr	At ~5,000:— Not sold at this scale	Free plan:✕ None
Dotdigital	Starting price:Quote-driven — cheapest cited entry around $150/mo, plus onboarding fees	At ~5,000:~$150–250/mo estimated, on an annual contract	Free plan:✕ None — trial through a signup conversation
Cordial	Starting price:Quote only — entry estimated near $1,000/mo plus implementation	At ~5,000:— Not sold at this scale	Free plan:✕ None, and no trial
Keap	Starting price:$299/mo billed annually — 1,500 contacts and 2 users	At ~5,000:Above the $299/mo base — priced by slider	Free plan:✕ None — a 14-day trial capped at around 25 emails
Sendlane	Starting price:$100/mo — 50,000 sends, unlimited contacts	At ~5,000:~$100/mo — the send floor applies regardless of list size	Free plan:✕ None — a 60-day trial capped at 100 contacts and 500 sends
Listrak	Starting price:Custom quote — estimated near $1,500/mo, with a ~$37,000 annual minimum reported	At ~5,000:— Not sold at this scale in practice	Free plan:✕ None
Ometria	Starting price:Custom quote only — contracts generally in the tens of thousands per year	At ~5,000:— Not sold at this scale; targets larger retail databases	Free plan:✕ None
Emma	Starting price:Quote only — entry estimated near $89/mo on an annual agreement	At ~5,000:— Not published; quoted through sales	Free plan:✕ None — a two-week trial capped around 500 emails
iContact	Starting price:~$9–15/mo at 500 contacts, by estimate	At ~5,000:~$65/mo	Free plan:~ Around 250 contacts and 500 emails, and it does send; confirm at signup
VerticalResponse	Starting price:Basic $13/mo — unlimited sends, landing pages and popups	At ~5,000:~$58/mo	Free plan:✕ A 60-day trial; the legacy free tier is no longer advertised
SendGrid	Starting price:Email API Essentials $19.95/mo for 50,000 emails; Marketing Campaigns from ~$15/mo separately	At ~5,000:~$35/mo combined across both products, depending on send volume	Free plan:✕ The perpetual free tier ended in 2025 — now a 60-day trial at 100/day
Resend	Starting price:Pro $20/mo — 50,000 emails; Scale $90/mo for 100,000	At ~5,000:$20/mo at typical volume, billed on sends rather than contacts	Free plan:✓ 3,000 emails/mo at 100/day
Amazon SES	Starting price:$0.10 per 1,000 emails à la carte; bundles at $0.16 and $0.22 per 1,000	At ~5,000:A few dollars a month at typical volumes — cheapest sending in this comparison	Free plan:~ The 62,000-email free tier was retired; now $200 in credits over six months
Postmark	Starting price:Basic $15/mo — 10,000 emails, with overages at $1.20–1.80 per 1,000	At ~5,000:$15/mo at typical transactional volume, with no contact-based charge	Free plan:~ A 100/month developer tier
Mailgun	Starting price:Basic $15/mo — 10,000 emails, with 1-day log retention	At ~5,000:~$15–35/mo depending on send volume, with no contact-based charge	Free plan:~ A 100/day test tier
Mandrill	Starting price:$20 per 25,000-email block, plus a required Mailchimp Standard plan (~$20/mo)	At ~5,000:~$40/mo effective floor across both products	Free plan:✕ 500 demo sends only
SMTP2GO	Starting price:Starter ~$10/mo for 10,000 emails	At ~5,000:~$10/mo at typical volume, with no contact-based charge	Free plan:✓ 1,000 emails/mo at 200/day
Plunk	Starting price:$0.001 per email on the hosted service; self-hosting is free	At ~5,000:A few dollars a month at typical volume, or free self-hosted	Free plan:✓ 1,000 emails/mo hosted, and unlimited if you self-host
Substack	Starting price:Free to publish — 10% of paid subscription revenue plus Stripe fees	At ~5,000:Free unless you charge — then 10% of subscription revenue	Free plan:✓ Everything, with unlimited subscribers and unlimited sends
Intercom	Starting price:$29–132 per seat/mo, plus $0.99 per Fin resolution and usage-billed messaging	At ~5,000:— Priced on seats and usage rather than contact count	Free plan:✕ None
Flodesk	Starting price:Lite $19/mo billed annually — around 1,000 subscribers, one automation	At ~5,000:— Not published since the pricing change; confirm on their site	Free plan:~ Forms, landing pages and link-in-bio, but no email sending
Ghost	Starting price:Ghost(Pro) ~$18/mo billed annually for 1,000 members; self-hosting is free	At ~5,000:~$75/mo on the Publisher tier, or server costs if self-hosted	Free plan:✕ None on Ghost(Pro) — the open-source version is free to self-host
OptinMonster	Starting price:Basic $7/mo introductory, renewing near $17.50/mo	At ~5,000:~$17.50/mo at renewal, rising with impressions rather than contacts	Free plan:✕ None
Privy	Starting price:Email and SMS from ~$30/mo for around 1,500 contacts; popups-only from $24/mo	At ~5,000:~$45–90/mo	Free plan:✕ A 15-day trial; a legacy 100-contact free tier appears in older reviews
Buttondown	Starting price:~$9/mo at 1,000 subscribers, before add-ons	At ~5,000:~$29/mo base, or near $67/mo with tagging and automations added	Free plan:✓ Up to 100 subscribers
ConvertFlow	Starting price:Personal $29/mo for 10,000 monthly funnel views	At ~5,000:$29/mo at low traffic, rising with funnel views rather than contacts	Free plan:✓ Up to 5 campaigns
Vero	Starting price:Starter $54/mo monthly or $49 annually, including 5,000 profiles	At ~5,000:~$49–54/mo — close to Spreeflo Professional at $52	Free plan:✕ None stated
Rejoiner	Starting price:$25/mo self-serve for 1,000 contacts, unlimited sends; managed from $1,500/mo	At ~5,000:— Not published above the entry tier	Free plan:✕ None
SmartrMail	Starting price:Essentials from $14/mo, metered on peak subscribers	At ~5,000:— Metered continuously rather than published as a tier price	Free plan:✓ Up to 200 subscribers
Pabbly	Starting price:Standard $17/mo — up to 10,000 subscribers, unlimited sends	At ~5,000:$17/mo, plus whatever your SMTP provider charges	Free plan:✓ Up to 100 subscribers

The full feature matrix

✓ included · ~ partial, gated or add-on · ✕ not available. Hover any cell for the detail, or open a comparison for the full wording and the scorecard.

Sixty columns — swipe the grid sideways. Row names stay pinned on the left.

Feature-by-feature matrix comparing Spreeflo with 60 marketing automation and email platforms.
Feature	Spreeflo	Mailchimp	Brevo	MailerLite	Constant Contact	GetResponse	AWeber	Moosend	Mailjet	Sender	EmailOctopus	Klaviyo	Kit	Omnisend	Drip	beehiiv	Customer.io	Ortto	Loops	Bento	Encharge	HubSpot	ActiveCampaign	Zoho Marketing Automation	Campaign Monitor	EngageBay	Benchmark Email	Braze	Iterable	Pardot	Oracle Eloqua	SAP Emarsys	Dotdigital	Cordial	Keap	Sendlane	Listrak	Ometria	Emma	iContact	VerticalResponse	SendGrid	Resend	Amazon SES	Postmark	Mailgun	Mandrill	SMTP2GO	Plunk	Substack	Intercom	Flodesk	Ghost	OptinMonster	Privy	Buttondown	ConvertFlow	Vero	Rejoiner	SmartrMail	Pabbly
Channels
Marketing email	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓	~	✕	~	✕	✕	✕	✓	✓	~	✓	✓	✕	✓	✓	✕	✓	✓	✓	✓
Transactional email	✓	✕	✓	✕	✕	~	✕	~	✓	✓	~	✓	✕	~	✕	✕	✓	~	✓	✓	~	~	~	✕	✓	✕	✕	✓	✓	✕	✕	✓	✓	✓	✕	✓	✓	—	✕	✕	✕	✓	✓	✓	✓	✓	✓	✓	✓	✕	~	✕	✕	✕	✕	✕	✕	✓	✕	✕	~
Browser push notifications	✓	✕	✓	✕	✕	~	✓	✕	✕	✕	✕	✕	✕	✓	✕	✕	✕	✓	✕	✕	✕	✕	✕	✕	✕	~	✕	✓	✓	✕	✕	✓	✓	✓	✕	✕	✓	~	✕	✕	✕	✕	✕	✕	✕	✕	✕	✕	✕	✕	~	✕	✕	✕	✕	✕	✕	✕	✕	✕	✕
Forms with unlimited responses on free	✓	✕	✓	✕	✕	✕	✕	✕	~	✕	✕	✕	✓	✕	✕	✓	✕	~	~	✕	~	✓	✕	~	✕	✕	✕	✕	✕	~	~	~	~	✕	✕	✕	~	✕	~	✕	✕	~	✕	✕	✕	✕	✕	✕	✕	~	~	✓	~	~	✕	~	~	✕	✕	✕	~
Popup forms	✓	✓	✓	✓	✓	✓	✓	✓	✕	✓	✓	✓	✓	✓	✓	✕	✕	✓	✕	✓	✕	✓	✓	✓	✕	✓	✓	✕	✕	✕	~	~	✓	✕	~	✓	✓	✓	✕	~	✓	✕	✕	✕	✕	✕	✕	✕	✕	~	✓	✓	✕	✓	✓	✕	✓	✕	✓	✓	✕
Web analytics dashboard	✓	✕	✕	✕	✕	~	✕	~	✕	✕	✕	~	✕	~	~	~	~	✓	✕	~	~	✓	~	~	✕	~	✕	~	~	~	~	~	~	~	✕	~	~	~	✕	✕	✕	✕	✕	✕	✕	✕	✕	✕	~	✕	~	✕	~	~	✕	✕	~	✕	✕	✕	✕
AI / bot crawler traffic tracking	✓	✕	✕	✕	✕	✕	✕	✕	✕	✕	✕	✕	✕	✕	✕	✕	✕	✕	✕	✕	✕	✕	✕	✕	✕	✕	✕	✕	✕	✕	✕	✕	✕	✕	✕	✕	✕	✕	✕	✕	✕	✕	✕	✕	✕	✕	✕	✕	✕	✕	✕	✕	✕	✕	✕	✕	✕	✕	✕	✕	✕
SMS	✕	✓	✓	~	~	~	✕	✕	✕	✓	✕	✓	~	✓	✕	✕	✓	✓	✕	✕	~	~	~	✓	~	✓	✕	✓	✓	~	~	✓	✓	✓	✓	✓	✓	✓	✕	✕	✕	~	✕	~	✕	~	✕	✕	✕	✕	✓	✕	✕	✕	✓	✕	✕	~	✓	~	✕
Built-in CRM	✕	✓	✓	✕	~	✕	✕	✕	✕	✕	✕	✓	~	✕	✕	✕	~	~	✕	~	~	✓	✓	~	✕	✓	✕	✕	✕	✓	✓	✕	✕	✕	✓	✕	✕	✕	✕	✕	✕	✕	✕	✕	✕	✕	✕	✕	✕	✕	~	✕	✕	✕	✕	✕	✕	✕	✕	✕	✕
Automation
Visual journey builder	✓	✓	✓	✓	✕	✓	✓	✓	~	✓	~	✓	✓	✓	✓	~	✓	✓	✓	✓	✓	✓	✓	✓	✓	✕	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓	~	~	✕	~	~	✕	✕	✕	✕	✕	✓	✕	✓	~	✕	✕	~	~	✕	✓	✓	~	✕
Behavioral / custom-event triggers	✓	✓	✓	✕	✕	✓	~	✓	~	~	✕	✓	✕	✓	✓	✕	✓	✓	✓	✓	✓	✓	✓	✓	✕	~	✕	✓	✓	✓	✓	✓	✓	✓	~	✓	✓	✓	✕	✕	✕	~	~	✕	✕	✕	✕	✕	✓	✕	✓	✕	~	~	~	✕	~	✓	✓	~	✕
Form-submission trigger	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓	✕	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓	✕	✕	✓	✓	~	✓	✕	✓	✓	✓	✓	✓	✓	✓	✓	✕	✕	✕	✕	✕	✕	✕	~	✓	✓	~	~	✓	✓	~	✕	✓	✓	~
A/B testing	✓	✓	✕	✓	~	✕	✓	✓	✕	✕	✕	✓	~	✓	✕	✕	✓	✓	✓	~	✓	✕	✓	✓	✓	✕	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓	✓	~	~	✕	✓	✕	✕	✕	✕	✓	✕	✕	✕	✓	~	✕	✓	✓	✕	✕	✓	✓	✕	~
Full automation on the lowest paid tier	✓	✕	✕	✓	✕	✕	✕	✓	✕	✓	~	✓	✓	~	✓	✕	✓	✕	✓	✓	~	✕	✕	✕	~	✕	✓	~	~	✕	~	~	~	~	✓	✓	~	~	~	~	✕	✕	✓	✕	✕	✕	✕	✕	✓	✕	✕	✕	✕	✕	~	✕	✕	✓	✓	✕	~
AI & agents
AI copy written per recipient at send time	✓	✕	✕	✕	✕	✕	✕	✕	✕	✕	✕	✕	✕	~	✕	✕	✕	~	✕	✕	✕	~	~	~	✕	✕	✕	~	~	~	~	~	~	~	✕	✕	~	~	✕	✕	✕	✕	✕	✕	✕	✕	✕	✕	✕	✕	~	✕	✕	✕	✕	✕	✕	✕	✕	~	✕
In-app AI that builds automations from plain language	✓	✓	✕	✕	~	~	✕	✕	~	✕	✕	✓	~	~	✕	✕	~	~	✕	✕	✕	✓	✓	~	✕	✕	~	✓	✓	✓	✕	✓	✓	~	~	✕	✕	✓	✕	✕	✕	✕	✕	✕	✕	✕	✕	✕	✕	✕	✓	~	✕	✕	~	✕	✓	✕	✕	✕	✕
Official MCP server	✓	✕	✓	✓	✕	✕	✕	✕	✓	✕	✕	✓	✓	✕	✕	✕	✓	✓	✓	✓	✕	✓	✓	~	✕	✕	✕	✓	✓	~	✕	✕	✓	✓	✕	✕	✕	✕	✕	✕	✕	✕	✓	~	✓	✓	~	✕	✕	~	✓	✓	✕	✕	✕	✕	✕	✕	✕	✕	~
AI agent can build automations over MCP	✓	✕	~	~	✕	✕	✕	✕	~	✕	✕	~	✓	✕	✕	✕	~	~	~	~	✕	~	~	✕	✕	✕	✕	~	~	✕	✕	✕	~	~	✕	✕	✕	✕	✕	✕	✕	✕	~	✕	~	~	✕	✕	✕	✕	~	~	✕	✕	✕	✕	✕	✕	✕	✕	✕
Data
Nested AND/OR segmentation	✓	✓	✓	✓	✕	✓	✕	✓	~	~	~	✓	~	✓	✓	~	✓	✓	~	✓	✓	✓	✓	✓	~	~	✕	✓	✓	✓	✓	✓	✓	✓	~	✓	✓	✓	~	✕	✕	~	~	✕	✕	✕	✕	✕	~	✕	✓	~	✕	~	~	~	~	✓	✓	~	~
Custom events as triggers and segment conditions	✓	✓	✓	✕	✕	✓	✕	✓	~	✕	✕	✓	✕	✓	✓	✕	✓	✓	✓	✓	~	~	✓	✓	✕	~	✕	✓	✓	~	✓	✓	✓	✓	✕	✓	✓	✓	✕	✕	✕	~	~	~	~	~	~	~	✓	✕	✓	✕	✕	~	✕	✕	~	✓	✓	~	✕
Custom objects on the contact record	✓	✕	✕	✕	✕	✕	✕	✕	✕	✕	✕	~	✕	✕	~	✕	✓	~	✕	~	✕	~	✓	~	✕	✕	✕	~	~	✓	✓	✓	~	✓	~	✕	✓	✓	✕	✕	✕	✕	✕	✕	✕	✕	✕	✕	✕	✕	✓	✕	✕	✕	✕	✕	✕	~	~	~	✕
Multi-touch revenue attribution	✓	~	~	~	✕	~	✕	~	✕	~	✕	✓	~	✓	✓	~	~	✓	✕	~	~	✓	~	~	✕	~	✕	~	~	✓	✓	✓	✓	✓	~	✓	✓	✓	✕	✕	✕	✕	✕	✕	✕	✕	✕	✕	✕	~	✕	~	~	✕	~	✕	~	~	✓	✓	✕

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