Spreeflo is the cheapest HubSpot alternative with email automation and a CRM in one product: a three-person team with 10,000 contacts pays $76 a month, against $1,390 on HubSpot.

HubSpot's marketing automation lives on Marketing Hub Professional, which starts at $890 a month and needs a $3,000 onboarding fee. Here are six HubSpot alternatives for small business, priced for the same three-person team.

For a three-person team with 10,000 marketing contacts, branching email automation and a shared deal pipeline, Spreeflo Professional costs $76 a month ($912 a year). The other five run from $141 a month (Zoho CRM plus Zoho Campaigns) to $548 (ActiveCampaign with its CRM add-on). HubSpot Marketing Hub Professional comes to $1,390 a month, plus $3,000 to start.

These are six alternatives to HubSpot, ranked by cost for a small team.

Each tool is priced for three people, 10,000 marketing contacts, an automated nurture that branches on what each lead does, and a shared deal pipeline, on the cheapest plan (or pair) that does all of it, paid monthly for 12 months.

1. Spreeflo (Our pick)$912
2. Zoho CRM + Campaigns $1,692
3. Brevo $2,472
4. PPipedrive + Campaigns $2,628
5. EngageBay $4,320
6. ActiveCampaign $6,576
7. HubSpot Marketing Hub Professional (for comparison)$16,680 + $3,000 onboarding

1. Spreeflo (our pick)

Email journeys, broadcasts, forms and a sales CRM on one contact record and one timeline.

Best for: founder-led teams that want marketing automation and a light sales CRM together, without per-seat pricing.

$912 a year, Professional at $76 a month x 12 ($760 paid up front), unlimited seats, no onboarding fee. A solo founder on Starter pays $624 a year ($520 up front). Professional adds the Team CRM: unlimited pipelines, round-robin lead routing, speed-to-lead SLAs, @mentions and lead scoring that counts web activity.

Source: Spreeflo pricing.

2. Zoho CRM + Zoho Campaigns

A full sales CRM and a separate email marketing app from the same company.

Best for: teams that want a deep CRM (calling, calendar sync, forecasting, custom modules) and don't mind two apps.

$1,692 a year, CRM Standard for three users ($20 each, $60 a month) plus Campaigns Professional at 10,000 contacts ($81 a month): $141 a month x 12. Paying yearly drops it to $1,233 ($14 per CRM user and $60.75 for Campaigns). Campaigns Standard ($49 a month at 10,000) has only basic workflows, without branching on email activity.

Honest caveat: Zoho CRM's free edition covers up to three users and 5,000 records, with workflow automation and one pipeline. If that's enough, the pair costs $81 a month, or $729 a year billed yearly, less than Spreeflo Professional paid up front ($760).

Source: Zoho CRM pricing, Zoho Campaigns pricing and plan comparison for plans, the free edition and the 25% yearly saving on Campaigns. Prices vary by region, so we used third-party figures: CRM from Zeeg (September 2026) and Elsner (October 2026), which agree; Campaigns per Mailerflow, an email marketing vendor (October 2026); the independent Email Software Insights lists higher yearly ones. Full breakdown: Zoho CRM pricing.

3. Brevo

Email and SMS marketing priced by emails sent, with a sales CRM sold as separate seats.

Best for: teams that want SMS too, and large lists emailed a few times a month.

$2,472 a year, Standard at 40,000 emails a month ($89), two extra marketing seats ($24) and three Sales Essentials seats ($93): $206 a month x 12, or $2,225 paid yearly. Standard is the first plan with unlimited multi-step workflows and A/B testing (Starter's automations stop at 2,000 contacts). Every plan includes basic sales features, so a solo founder might skip the Sales Essentials seats.

Source: brevo.com/pricing, Brevo's machine-readable price list (generated 29 September 2026) and its help center. Full breakdown: Brevo pricing.

4. Pipedrive + Campaigns

A pipeline-first sales CRM with email marketing as a paid add-on.

Best for: sales-led teams that live on the deal board, with email marketing as a side job.

$2,628 a year, three Growth seats at $49 a month (automations start on Growth) plus the Campaigns add-on at 10,000 contacts ($72 a month): $219 a month x 12. Yearly billing brings seats to $39 each. Campaigns automations are emails triggered by Pipedrive data changes, with delay steps; branching on opens or clicks isn't mentioned, so test it in the trial.

Source: pipedrive.com/pricing for yearly seat prices and Growth's automations; monthly seat prices and Campaigns tiers from Email Tool Tester (March 2026). Full breakdown: Pipedrive pricing.

5. EngageBay

An all-in-one marketing and sales CRM priced per user, with deals on every plan.

Best for: teams that want marketing and deals in one low-cost suite and are happy to prepay.

$4,320 a year, Pro at $119.99 per user a month for three users ($359.97 a month x 12). Growth stops at 5,000 contacts, so 10,000 needs Pro, which allows up to 100 automations. Yearly billing takes 8% off ($3,974); two years, 15%.

Source: engagebay.com/pricing. Compare: Spreeflo vs EngageBay.

6. ActiveCampaign

Automation-first email marketing with 950+ automation recipes and 1,000+ integrations; deals, pipelines and lead scoring come in its Enhanced CRM add-on.

Best for: teams with complex automations that need a specific integration.

$6,576 a year, Pro (three users) at $419 a month plus the Pipelines add-on for three users at $129 ($77 for the first, $26 each extra): $548 a month x 12, at Email Tool Tester's month-to-month prices. Email Vendor Selection and Hackceleration quote the add-on from about $68 a month; paying yearly takes up to 20% off.

Source: activecampaign.com/pricing for users per plan and the add-on's contents. The 10,000-contact and add-on prices from Email Tool Tester (August 2026); Email Vendor Selection (August 2026) lists $469 for Pro at 10,000. Compare: Spreeflo vs ActiveCampaign.

For comparison: HubSpot

$16,680 a year plus $3,000 onboarding on Marketing Hub Professional: $890 a month with 3 Core Seats and 2,000 marketing contacts, plus $250 a month per 5,000 extra contacts between 2,001 and 22,000, so $1,390 a month and $19,680 in year one. Professional is where workflows start ("up to 300 workflows"); Starter's email automation is capped at "up to 10 automated actions," plus one simple workflow per form.

Starter is $20 a month per Core Seat with 1,000 marketing contacts, then $50 per 1,000 up to 3,000, $45 up to 5,000 and $40 above: $450 a month ($5,400 a year) for three seats and 10,000 contacts, before HubSpot's advertised new-customer Starter pricing.

Source: HubSpot pricing and product catalog. The pricing page shows $800 and $890 next to "Pay Annually" and "Pay Monthly" (both on an annual commitment); HubSpot's own Marketing Hub pricing guide (September 2026) gives $800 as the annual price and $890 as monthly.

See it in Spreeflo: a "contact sales" form can start a journey (Form Submission), give the lead to a teammate (Assign owner, round robin on Professional), queue a call (Create task) and nurture non-repliers (Check Email Activity). Try the journey builder, no login →

This is why HubSpot is so expensive for a small team.

Most of the reasons are about the step from Starter to Professional.

• Automation sits behind a big jump: from $20 a seat on Starter to $890 a month on Professional, where workflows start, plus $250 a month for every 5,000 marketing contacts above the included 2,000.

• A required $3,000 to start: Professional's one-time onboarding fee (Enterprise: $7,000).

• The tier only goes up during a contract. Forms set new contacts as marketing by default (HubSpot knowledge base), going over your tier is "billed immediately" (product catalog), and "you cannot downgrade until your contract renews" (HubSpot pricing FAQ).

• Seats add up. Professional includes three Core Seats; a fourth starts at $45 to $50 a month.

• Reviews point at billing and support. HubSpot scores 1.5 out of 5 on Trustpilot from 1,174 reviews, 52% at one star, with complaints about slow support, rigid annual terms, auto-renewals, and charges customers say they weren't told about. On G2, Marketing Hub scores 4.4 from 16,005 reviews (both read 27 October 2026).

To be fair, HubSpot is worth it if you'll use its landing pages, social, ads and calling tools. The complaint is the bill for a small team that needs two parts.

This is what each alternative keeps and drops compared to HubSpot.

Spreeflo's CRM is the lightest here: no call logging, meeting sync or document tracking, and stages change by hand or through a journey. If your team lives on the phone, Zoho or Pipedrive fit better. What it does well is one record for marketing and sales: a journey can start when a lead crosses an Intent score (Join Segment) and open a deal with Create deal.

Move the sliders to compare your yearly bill.

Static fallback for three users and 10,000 marketing contacts:

Savings compare each tool paid monthly with HubSpot Professional's $19,680 first year. *At the $800 a month annual price in HubSpot's pricing guide: ($800 + $500 for contacts) x 12.

How to move from HubSpot to another tool

1. Export from HubSpot. In CRM, open Contacts, pick the "All contacts" view and export as CSV, XLS or XLSX; the emailed link expires after 30 days (HubSpot knowledge base). Export companies and deals the same way to move the pipeline.

2. Import into Spreeflo with a tag. The import shows which journeys it would start, and you can skip them (how to import contacts).

3. Set up the CRM. A short questionnaire seeds your stages, pipeline and scoring rules (CRM guide).

4. Rebuild workflows as journeys, then switch your forms. Or let Spreeflo port contacts, segments, templates and automations free while migration slots last.

Build this in Spreeflo

Journeys, lead scoring, deals and a task queue on one record, with unlimited seats on Professional and no onboarding fee. Moving across is free while migration slots last.

Start free, no card → · See Spreeflo vs HubSpot, feature by feature

These are the questions people ask about HubSpot alternatives.

What is the cheapest alternative to HubSpot?

For email automation and a CRM in one product, Spreeflo: $52 a month for one person or $76 for a team (unlimited seats) at 10,000 marketing contacts, against $1,390 plus $3,000 onboarding on HubSpot Marketing Hub Professional. With two apps, Zoho CRM's free edition plus Zoho Campaigns Professional is $81 a month, or $60.75 billed yearly.

Is there a free alternative to HubSpot?

Zoho CRM has a free edition for up to three users and 5,000 records, and Brevo's free plan includes basic sales features, but the email automation priced here is paid (Zoho Campaigns, Brevo Standard). Spreeflo's free plan covers forms, web analytics and the AI assistant with no card; sending and the CRM start on Starter at $16 a month.

How does HubSpot count marketing contacts?

You pay only for "marketing contacts," the only ones you can send marketing email to; others are stored free, up to 15 million. Form submitters become marketing contacts by default, going over your tier bills immediately, and the tier can't go down until the contract renews.

Which HubSpot CRM alternatives also do email marketing?

Spreeflo, Brevo and EngageBay put marketing and the CRM in one product (Brevo sells it as Sales seats). ActiveCampaign adds deals and pipelines through an add-on. Zoho and Pipedrive are CRMs first, with email marketing as a separate app or add-on.

Read these next.

• Spreeflo vs HubSpot, feature by feature

• HubSpot lead scoring: how it works, what it costs, and a simpler setup

• Zoho CRM pricing: what a one-person sales team really pays

• Pipedrive pricing: what a one-person sales team really pays

• What is a sales pipeline? Stages, examples and a template

• Email Marketing Bible, chapter 15: pick your tools

• All Spreeflo comparisons and the price table

Sources

• Spreeflo pricing, read 27 October 2026

• HubSpot Marketing Hub pricing, read 27 October 2026 (plans, automation, seats, onboarding, marketing-contact FAQ)

• HubSpot product and services catalog: products, read 27 October 2026 (contact tier prices, seats, send limits, overage billing)

• HubSpot: Marketing Hub pricing guide, updated 14 September 2026, read 28 October 2026 (Professional at $800 a month billed annually, $890 billed monthly)

• HubSpot: set contacts as marketing, read 27 October 2026

• HubSpot: export records, read 27 October 2026

• HubSpot on Trustpilot, read 27 October 2026

• HubSpot Marketing Hub on G2, read 27 October 2026

• Zoho CRM pricing, read 27 October 2026

• Zoho Campaigns pricing and plan comparison, read 27 October 2026

• Zeeg: Zoho CRM pricing, September 2026, read 27 October 2026

• Elsner: Zoho CRM pricing overview, October 2026, read 27 October 2026

• Mailerflow: Zoho Campaigns pricing, October 2026, read 27 October 2026

• Email Software Insights: Zoho Campaigns pricing, updated September 2026, read 27 October 2026

• Brevo pricing and Brevo price list, read 27 October 2026

• Brevo help center: About Brevo's pricing plans, read 27 October 2026 (sales features on every plan, Sales Essentials)

• Pipedrive pricing, read 27 October 2026

• Pipedrive: marketing automation tool, read 27 October 2026 (Campaigns triggers and delay steps)

• Email Tool Tester: Pipedrive pricing, March 2026, read 27 October 2026

• Pipedrive: Campaigns subscription and billing, read 27 October 2026

• EngageBay pricing, read 27 October 2026

• ActiveCampaign pricing, read 27 October 2026

• Email Tool Tester: ActiveCampaign pricing, August 2026, read 27 October 2026

• Email Vendor Selection: ActiveCampaign pricing, August 2026, read 27 October 2026

• Hackceleration: ActiveCampaign pricing, June 2026, read 27 October 2026