Brevo starts at $9 a month, and 10,000 contacts sending 40,000 emails a month cost $46 on Starter or $89 on Standard.

By Cyril Nie, founder of Spreeflo · Prices from Brevo's pricing page and machine-readable price list, cross-checked with an independent 2026 breakdown, checked on 27 October 2026

Published · Updated

Brevo prices by how many emails you send each month, so the same list can cost very different amounts.

Brevo's paid plans start at $9 a month on Starter and $18 on Standard, each for 5,000 emails. You pay for sends, not contacts, though the smallest tiers cap your list at 500, 1,500 and 2,500 contacts. For 10,000 contacts emailed four times a month (40,000 sends), Brevo costs $46 on Starter or $89 on Standard. Starter's automations stop at 2,000 contacts.

Spreeflo Starter

$52/month($520/year billed annually)

  • 10,000 marketing contacts
  • 100,000 emails/month included

Brevo Standard

$89/month($961/year billed annually)

  • 40,000 emails/month (10,000 contacts x 4 sends)

Spreeflo runs 10,000 contacts for $52 a month, with automation and 100,000 sends included.

Spreeflo Starter is $52 a month for 10,000 marketing contacts and 100,000 emails, with the visual journey builder, segments built from unlimited AND/OR conditions and a CRM included. The fair match is Brevo Standard: Starter caps automation at 2,000 contacts and has no A/B testing.

Spreeflo StarterBrevo StarterBrevo Standard
Monthly price at 40,000 sends (10,000 contacts x 4)$52$46$89
Monthly price at 100,000 sends (10,000 contacts x 10)$52$82$139
Marketing automationYes, whole listUp to 2,000 contactsUnlimited
A/B testingYesNoYes
Marketing seats1 (unlimited on Professional, $76)11 included, up to 3 ($12/mo per extra seat)

Brevo: pricing page and price list, read 27 October 2026 (base price plus email tier). Spreeflo: spreeflo.com/pricing.

Start free, no card · Free plan forever, paid plans from $16 a month

How Brevo pricing works: by emails sent, not by contacts.

Each paid plan includes a monthly email allowance (one credit per email per contact), and each tier caps your list: 500 contacts at 5,000 emails, 1,500 at 10,000, 2,500 at 15,000 and 500,000 from 20,000 (help center, price list). So 10,000 contacts need at least the 20,000-email tier, and the rest depends on how often you email. Pass a tier's contact cap and Brevo moves you up automatically. Unused emails don't roll over; run out mid-month and campaigns pause until you buy credits or the month resets (Email Tool Tester).

This is what the Brevo plans cost at each sending volume.

Emails a monthSending habit at 10,000 contactsStarterStandard
5,000Too small (500-contact cap)$9$18
10,000Too small (1,500-contact cap)$17$35
20,000Fortnightly newsletter$32$69
40,000Weekly newsletter (our benchmark)$46$89
60,000Weekly newsletter plus automations$65$104
100,000Spreeflo's full allowance (10x contacts)$82$139
150,000Not offered$179

Monthly billing, US dollars, from Brevo's price list (generated 29 September 2026). Email Tool Tester is lower above 10,000, so we used Brevo's figures. Spreeflo's price doesn't move with send volume up to 10x your marketing contacts.

What the Brevo pricing plans include, and where the limits bite.

FreeStarterStandardProfessional
Price$0From $9/moFrom $18/moFrom $499/mo
Emails300 a dayFrom 5,000 a monthFrom 5,000 a monthFrom 150,000 a month
Contacts storedUp to 100,000Up to 500,000Up to 500,000Up to 2 million
Marketing automationUp to 2,000 contactsUp to 2,000 contactsUnlimited multi-step workflowsUnlimited
A/B testingNoNoYesYes
AI send time optimizationNoNoYesYes
Landing pagesNoNo1 included10 included
Brevo logo removedNo$12/mo add-onIncludedIncluded
Marketing seats11Up to 3 ($12/mo each extra)10 included
Web push subscribersNo1,00010,00020,000
WhatsApp and popupsNoNoNoYes
SupportEmailEmailEmailPhone, plus 3 hours a year of deliverability help

Source: brevo.com/pricing, feature comparison and price list, 27 October 2026.

Seats are rationed below Professional. Standard tops out at three users, at $12 a month per extra seat (the help center quotes $9, so check at checkout). Three people on Standard at 40,000 sends pay $113 a month; Spreeflo Professional, with unlimited seats, is $76.

These are the limits and add-ons that push the Brevo bill up.

  • Sending more. Two emails a week instead of one (80,000 sends) takes Standard from $89 to $119. Spreeflo has no per-email charge, but sends beyond 10x your marketing contacts don't go out until you upgrade.

  • Logo removal on Starter. $12 a month, taking Starter at 40,000 sends from $46 to $58.

  • SMS and WhatsApp. Credits are sold separately; WhatsApp needs Professional.

  • Sales CRM seats. Sales Essential is $31 and Sales Advanced $65 a month per user (price list). Spreeflo's CRM is included in Starter.

What brings it down: paying yearly saves 10%, and pay-as-you-go credits don't expire.

Brevo pricing calculator: move the sliders to compare your yearly bill on Brevo and Spreeflo.

Static fallback for readers without JavaScript, at 10,000 contacts:

One year at 10,000 contactsPaid monthlyPaid up front
Spreeflo Starter (1 user, 100,000 sends)$624$520
Spreeflo Professional (unlimited users, 100,000 sends)$912$760
Brevo Starter, 40,000 sends (automation capped at 2,000 contacts)$552$497
Brevo Standard, 40,000 sends$1,068$961
Brevo Standard, 100,000 sends$1,668$1,501

Spreeflo annual plans cost ten times the monthly price (pricing); Brevo yearly prices are from its price list.

See it in Spreeflo: with Starter's visual sequence builder, a welcome journey can start on Form Submission, branch with If/Else and use Check Email Activity to follow up with non-openers. Try the journey builder, no login →

Where Brevo is worth the price, and where Spreeflo fits better.

Brevo holds 4.5 out of 5 on G2 from 2,772 reviews and 3.8 on Trustpilot from 7,249 (27 October 2026). G2 reviewers cite missing features more than price; Trustpilot complaints center on account suspensions, slow support and billing disputes.

Brevo is the better buy for a big list that hears from you rarely (twice a month to 10,000 contacts is $32 on Starter), or if you need landing pages, SMS, WhatsApp or phone support (Spreeflo has none of the last three). If your automations reach 2,000 contacts or fewer, Brevo Starter at 40,000 sends is $6 a month cheaper than Spreeflo Starter.

Spreeflo fits better once you automate for more than 2,000 contacts or send more than about once a week. Starter's journeys react to form sign-ups, segment changes and email activity; Professional ($76, unlimited users) adds product-event and website-activity triggers.

Build this in Spreeflo

With automation for all 10,000 contacts, Spreeflo Starter costs $37 to $87 a month less than Brevo Standard at 40,000 to 100,000 sends. We'll move your contacts, segments, templates and automations from Brevo free while migration slots last.

Start free, no card → · See Spreeflo vs Brevo, feature by feature

These are the questions people ask about Brevo pricing.

How much does Brevo cost per month?

Starter starts at $9 and Standard at $18 a month for 5,000 emails; Professional starts at $499 for 150,000 emails (brevo.com, 27 October 2026). The price rises with the emails you send, not your contacts, and paying yearly takes about 10% off.

Is Brevo free, and what does the Brevo free plan include?

Yes. Brevo's free plan sends up to 300 emails a day once your account is approved, stores up to 100,000 contacts and automates for up to 2,000, with no A/B testing and the Brevo logo on your emails. Spreeflo's free plan has forms, web analytics and the AI assistant with no card, but no email sending.

How much does it cost to send 1,000 emails with Brevo?

About $0.82 to $3.60 per 1,000 emails, billed monthly. Starter runs from $9 for 5,000 emails ($1.80 per 1,000) to $82 for 100,000 ($0.82). Standard runs from $18 for 5,000 ($3.60) to $139 for 100,000 ($1.39).

Does the Brevo Starter plan include automation?

Only in a limited form. Brevo caps automation on Starter (and Free) at 2,000 contacts; Standard has unlimited multi-step workflows. Starter covers the editor, templates, segmentation, forms with a follow-up email on sign-up, and basic reporting.

What is a cheaper alternative to Brevo?

For automation across 10,000 contacts, Spreeflo Starter is $52 a month against $89 to $139 on Brevo Standard, with a CRM included. For a team, Spreeflo Professional (unlimited users) is $76. If you send a newsletter now and then, or need SMS or WhatsApp, Brevo may fit better.

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