| Pricing |
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| Starting paid price | Spreeflo: $16/mo — $13/mo billed annually (1,000 marketing contacts) Wins | Mandrill: $20 per 25,000-email block, plus a required Mailchimp Standard plan (~$20/mo) |
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| Free plan What it meaningfully includes | Spreeflo: ✓ Forms with unlimited responses, unlimited non-marketing contacts, full web analytics. No card. Wins | Mandrill: ✕ 500 demo sends only |
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| Pricing model | Spreeflo: Contact-based — billed on marketing contacts only | Mandrill: Blocks of 25,000 emails, on top of a mandatory paid Mailchimp plan |
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| Free storage for contacts you don’t market to Unsubscribed, archived and non-marketing contacts | Spreeflo: ✓ Unlimited, free Wins | Mandrill: ✕ The attached Mailchimp plan bills all contacts, including unsubscribed |
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| Price at ~5,000 contacts | Spreeflo: $36/mo Starter · $52/mo Professional ($30 / $43 billed annually) Wins | Mandrill: ~$40/mo effective floor across both products |
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| Channels |
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| Marketing email | Spreeflo: ✓ Starter Wins | Mandrill: ✕ Not in Mandrill — it lives in the attached Mailchimp plan |
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| Transactional email | Spreeflo: ✓ Starter — same plan, no separate product | Mandrill: ✓ The entire product Wins |
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| Browser push notifications | Spreeflo: ✓ Professional Wins | Mandrill: ✕ |
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| Forms with unlimited responses on free | Spreeflo: ✓ Free plan Wins | Mandrill: ✕ |
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| Popup forms | Spreeflo: ✓ Professional Wins | Mandrill: ✕ |
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| Web analytics dashboard | Spreeflo: ✓ Free plan Wins | Mandrill: ✕ Message analytics rather than site analytics |
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| AI / bot crawler traffic tracking | Spreeflo: ✓ AI-answer fetches, indexing and training crawlers reported separately Wins | Mandrill: ✕ |
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| SMS | Spreeflo: ✕ | Mandrill: ✕ Both |
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| Built-in CRM | Spreeflo: ✕ | Mandrill: ✕ Both |
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| Automation |
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| Visual journey builder | Spreeflo: ✓ Starter Wins | Mandrill: ✕ No automation in Mandrill itself |
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| Behavioral / custom-event triggers | Spreeflo: ✓ Professional Wins | Mandrill: ✕ Your application decides what to send |
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| Form-submission trigger | Spreeflo: ✓ Starter Wins | Mandrill: ✕ |
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| A/B testing | Spreeflo: ✓ Starter — random-split node in the builder | Mandrill: ✓ On transactional message content Both |
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| Full automation on the lowest paid tier | Spreeflo: ✓ Full builder on Starter, no step or workflow caps Wins | Mandrill: ✕ No automation at any tier |
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| AI & agents |
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| AI copy written per recipient at send time | Spreeflo: ✓ AI variables, Professional Wins | Mandrill: ✕ |
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| In-app AI that builds automations from plain language | Spreeflo: ✓ Starter — stages proposals for approval Wins | Mandrill: ✕ |
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| Official MCP server | Spreeflo: ✓ Every plan, including Free Wins | Mandrill: ~ Mailchimp documents an MCP guide for the transactional API; no dedicated server |
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| AI agent can build automations over MCP Not just read contacts and stats | Spreeflo: ✓ Journeys, campaigns, segments, forms and email templates Wins | Mandrill: ✕ |
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| Data |
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| Nested AND/OR segmentation | Spreeflo: ✓ Starter — unlimited nesting Wins | Mandrill: ✕ Segmentation lives in the attached Mailchimp plan |
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| Custom events as triggers and segment conditions | Spreeflo: ✓ Tracking on Free · triggers and segment conditions on Professional Wins | Mandrill: ~ Delivery webhooks rather than site events |
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| Custom objects on the contact record Orders, subscriptions or accounts as related records, not just flat attributes | Spreeflo: ✓ Professional — orders, subscriptions and accounts linked to the contact Wins | Mandrill: ✕ |
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| Multi-touch revenue attribution Credit split across touches, not only the last click | Spreeflo: ✓ Last-touch and linear (multi-touch) models, with a lookback window Wins | Mandrill: ✕ |
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