What does Ometria cost?

Ometria does not publish pricing and quotes each contract individually, with agreements generally reported in the tens of thousands of pounds or dollars per year against retail database sizes. Spreeflo publishes its full rate card: $16/mo Starter and $24/mo Professional at 1,000 marketing contacts, $36 and $52 at 5,000, billed monthly with no minimum term.

Is there an Ometria alternative for small retailers?

Spreeflo covers behavioral journeys, browser push, popups, unlimited nested segmentation, custom objects for orders and revenue attribution from $16/mo, taking store data through its API as custom events. It has no CDP, no identity resolution, no predictive scoring and no SMS or mobile push, so a retailer whose core problem is unifying customer data across systems will not find that here.

Can an AI agent operate Ometria?

No — searches surface no MCP server for Ometria, first-party or community-built, so an external agent has no route into the platform despite the Architect AI suite marketed inside it. Spreeflo runs a hosted MCP server on every plan including Free, letting Claude, Claude Code or Cursor build journeys, campaigns, segments, forms and templates while sends and publishes require a person.

Does Ometria include browser push notifications?

Its documentation covers mobile push clearly but does not confirm browser push, so treat web push as unavailable until verified with their team. Spreeflo includes browser push on the $24 Professional plan on the same contact record as email, with push templates, a push node in the journey builder and segmentation on push engagement.

All Spreeflo comparisons

Spreeflo vs Ometria: Which is better? (2026)

10 Spreeflo wins · 11 tied · 4 Ometria wins

A retail customer-data and experience platform combining a CDP with cross-channel campaigns across email, SMS and mobile push, sold on custom enterprise contracts.

Last verified: August 2026 27 points compared

See pricing

Should you choose Spreeflo or Ometria?

Ometria is a CDP first and a campaign tool second, which is the right order for a retailer whose problem is that customer data lives in four systems. Identity resolution, predictive churn and lifetime-value scoring and onsite personalization sit under the messaging, and its support rates highly at 4.7 on G2 — though from a small base of around forty reviews.

It sells by custom quote into fashion and beauty retail, with contracts generally in the tens of thousands a year and no free plan or self-serve path. Reviewers cite a steep learning curve, cumbersome reporting and slow loads, and note gaps in SMS and push depth relative to the CDP underneath them.

Spreeflo has no CDP, no identity resolution and no predictive scoring, and it is not a retail platform. It covers the operating layer a founder-led business actually uses — event-triggered journeys, unlimited nested segments, browser push, forms, web analytics, custom objects and revenue attribution — at $16 to $52 a month, self-serve, with an MCP server on every plan where Ometria has none at all.

What Spreeflo is

Spreeflo is an AI-powered marketing automation platform for founders and small teams — email, browser push notifications, forms and web analytics on one contact record, from $16/mo ($13 billed annually). Its AI writes per-recipient personalization at send time, an in-app AI assistant builds automations from plain language, and a hosted MCP server lets Claude, Claude Code or Cursor operate the whole workspace — while sends, publishes and deletes always require a person.

Founder-led businesses, one workspace. Sends, publishes and deletes always require a person — including when an AI agent is doing the building.

What Ometria is

Ometria pairs a retail customer data platform with campaign orchestration: identity-resolved profiles, predictive churn and lifetime-value scoring, cross-channel journeys across email, SMS and mobile push, onsite personalization and ad-audience sync. It targets mid-market and enterprise fashion and beauty retailers, and prices by custom quote.

Founded 2013 in London. Venture-backed, with over $70M raised.

Spreeflo vs Ometria: feature comparison

The same 27 points on every comparison we publish, including the ones Spreeflo loses. Rows marked Both are genuine ties; descriptive rows like the pricing model are shown but not scored.

10 Spreeflo wins 11 tied 4 Ometria wins

Feature and pricing comparison between Spreeflo and Ometria, verified August 2026.
Feature	Spreeflo	Ometria
Pricing
Starting paid price	Spreeflo: $16/mo — $13/mo billed annually (1,000 marketing contacts) Wins	Ometria: Custom quote only — contracts generally in the tens of thousands per year
Free plan What it meaningfully includes	Spreeflo: ✓ Forms with unlimited responses, unlimited non-marketing contacts, full web analytics. No card. Wins	Ometria: ✕ None
Pricing model	Spreeflo: Contact-based — billed on marketing contacts only	Ometria: Custom-quoted annual contracts, priced on database size and channels
Free storage for contacts you don’t market to Unsubscribed, archived and non-marketing contacts	Spreeflo: ✓ Unlimited, free Wins	Ometria: ✕ Billed on database size
Price at ~5,000 contacts	Spreeflo: $36/mo Starter · $52/mo Professional ($30 / $43 billed annually) Wins	Ometria: — Not sold at this scale; targets larger retail databases
Channels
Marketing email	Spreeflo: ✓ Starter	Ometria: ✓ Both
Transactional email	Spreeflo: ✓ Starter — same plan, no separate product	Ometria: — Not documented
Browser push notifications	Spreeflo: ✓ Professional Wins	Ometria: ~ Mobile push documented; browser push not confirmed
Forms with unlimited responses on free	Spreeflo: ✓ Free plan Wins	Ometria: ✕ No free plan
Popup forms	Spreeflo: ✓ Professional	Ometria: ✓ Onsite personalization and capture Both
Web analytics dashboard	Spreeflo: ✓ Free plan	Ometria: ~ CDP site tracking rather than a site analytics dashboard Both
AI / bot crawler traffic tracking	Spreeflo: ✓ AI-answer fetches, indexing and training crawlers reported separately Wins	Ometria: ✕
SMS	Spreeflo: ✕	Ometria: ✓ Though reviewers cite depth gaps Wins
Built-in CRM	Spreeflo: ✕	Ometria: ✕ Both
Automation
Visual journey builder	Spreeflo: ✓ Starter	Ometria: ✓ Cross-channel journeys on real-time CDP audiences Wins
Behavioral / custom-event triggers	Spreeflo: ✓ Professional	Ometria: ✓ Retail behavioral and purchase triggers Both
Form-submission trigger	Spreeflo: ✓ Starter	Ometria: ✓ Both
A/B testing	Spreeflo: ✓ Starter — random-split node in the builder	Ometria: ✓ Both
Full automation on the lowest paid tier	Spreeflo: ✓ Full builder on Starter, no step or workflow caps	Ometria: ~ Negotiated packaging rather than published tiers Both
AI & agents
AI copy written per recipient at send time	Spreeflo: ✓ AI variables, Professional Wins	Ometria: ~ Predictive scoring and the Architect AI suite rather than copy written per recipient
In-app AI that builds automations from plain language	Spreeflo: ✓ Starter — stages proposals for approval	Ometria: ✓ Architect AI agentic suite Both
Official MCP server	Spreeflo: ✓ Every plan, including Free Wins	Ometria: ✕ No MCP server found, first-party or third-party
AI agent can build automations over MCP Not just read contacts and stats	Spreeflo: ✓ Journeys, campaigns, segments, forms and email templates Wins	Ometria: ✕
Data
Nested AND/OR segmentation	Spreeflo: ✓ Starter — unlimited nesting	Ometria: ✓ Identity-resolved profiles with predictive churn and lifetime value Wins
Custom events as triggers and segment conditions	Spreeflo: ✓ Tracking on Free · triggers and segment conditions on Professional	Ometria: ✓ Both
Custom objects on the contact record Orders, subscriptions or accounts as related records, not just flat attributes	Spreeflo: ✓ Professional — orders, subscriptions and accounts linked to the contact	Ometria: ✓ Retail catalogue and order models in the CDP Wins
Multi-touch revenue attribution Credit split across touches, not only the last click	Spreeflo: ✓ Last-touch and linear (multi-touch) models, with a lookback window	Ometria: ✓ Revenue reporting across channels Both

Spreeflo prices shown are for 1,000 marketing contacts unless the row says otherwise. Ometria figures were last checked in August 2026 — pricing moves, so confirm on their site before deciding.

Where Spreeflo and Ometria differ

The two tools are built around different assumptions, so some of what Ometria covers has no Spreeflo equivalent. Here is exactly what that is, who it actually matters for, and what Spreeflo does in its place.

A retail CDP with identity resolution

One resolved profile per customer across devices, orders and channels. Spreeflo has a contact record with attributes, events and custom objects, which needs the identity to arrive already matched.

Predictive churn and lifetime-value scoring

Models scoring every customer, usable directly in segments. Spreeflo has no predictive layer.

SMS and mobile push

Two channels Spreeflo does not sell, though reviewers cite depth gaps in both relative to the CDP beneath them.

Managed scale for fashion and beauty retail

A platform and a team shaped around a specific vertical. Spreeflo is sector-agnostic and self-serve.

Where Spreeflo comes out ahead of Ometria

10 of 25 scored rows go Spreeflo’s way — for these reasons:

Ometria targets mid-market and enterprise retail, so the wins here are mostly about access. It is custom-quoted with contracts generally in the tens of thousands a year, no free plan and no self-serve signup, against $16 to $52 a month. The genuine capability gaps are narrower: no bot-traffic reporting, no browser push confirmed in its documentation, no AI writing copy per individual recipient, and no MCP server of any kind — so despite the Architect AI suite inside the product, no external agent can reach it. Its CDP, identity resolution and predictive scoring are real advantages Spreeflo does not attempt to match.

Spreeflo is a marketing automation platform rather than a CRM, a page builder or an SMS gateway. The comparison above marks every row where that shows — nothing is hidden in a footnote.

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Spreeflo vs Ometria: common questions

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Sources

Ometria pricing and features last checked August 2026, from: