What is Iterable’s minimum contract?

Iterable sells on quote-based annual agreements with twelve-month minimums and no published rate card; entry estimates start around $36,000 a year, and Vendr’s aggregated contract data puts the median near $85,800. Spreeflo publishes everything: $16/mo Starter and $24/mo Professional at 1,000 marketing contacts, $36 and $52 at 5,000, billed monthly with no minimum term and no negotiation.

Does Iterable include forms or landing pages?

No — Iterable has no native form builder and no landing pages, so capture happens in another tool and arrives as profile updates or events through its API. Spreeflo includes unlimited forms with unlimited responses on its free plan and popup forms on Professional, mapping submissions straight onto contacts and firing form-submission triggers inside journeys with no integration work.

Is there an Iterable alternative for startups?

For the behavioral core, Spreeflo covers event triggers, real-time segment conditions, branching journeys and browser push from $16/mo with no contract, plus the forms and web analytics Iterable leaves out. It cannot match Iterable on mobile push, in-app messaging, SMS or the flexible JSON data model, which are the reasons a funded B2C growth team chooses it.

Both Iterable and Spreeflo have MCP servers — what is the difference?

Iterable published an official open-source MCP server in November 2025, reflecting a large API surface behind it. Spreeflo’s is hosted rather than self-run, available on every plan including Free with one API key and no OAuth, spans journey, campaign, segment, form and template authoring, and refuses sends, publishes and deletes server-side so a person always presses send.

All Spreeflo comparisons

Spreeflo vs Iterable: Which is better? (2026)

9 Spreeflo wins · 11 tied · 6 Iterable wins

Cross-channel engagement for B2C growth teams across email, SMS, web and mobile push and in-app, built on flexible JSON user and event data, on quote-based annual contracts.

Last verified: August 2026 27 points compared

See pricing

Should you choose Spreeflo or Iterable?

Iterable sits between Braze and the mid-market: the same cross-channel reach, with a data model marketers can actually work in. Arbitrary JSON on user profiles and events means a growth team can build segments and workflows without filing engineering tickets, and its time-to-value is generally shorter than Braze or Salesforce Marketing Cloud.

The commercial shape is still enterprise. Pricing is quote-only on monthly active users with twelve-month minimums; Vendr’s contract data puts the median near $85,800 a year and entry estimates start around $36,000. It has no native forms or landing pages, no WhatsApp, and no CDP identity resolution, so data has to arrive already stitched. Analytics is the most common complaint — dozens of G2 reviews cite conversion-tracking gaps.

Spreeflo covers the event-driven core without the data-engineering prerequisite: a JavaScript snippet with declarative data attributes rather than a JSON pipeline, custom events as journey triggers and segment conditions, branching journeys, browser push, plus the forms and web analytics Iterable does not include. It has no mobile push, no in-app messaging and no SMS, and it starts at $16/mo against a contract minimum.

What Spreeflo is

Spreeflo is an AI-powered marketing automation platform for founders and small teams — email, browser push notifications, forms and web analytics on one contact record, from $16/mo ($13 billed annually). Its AI writes per-recipient personalization at send time, an in-app AI assistant builds automations from plain language, and a hosted MCP server lets Claude, Claude Code or Cursor operate the whole workspace — while sends, publishes and deletes always require a person.

Founder-led businesses, one workspace. Sends, publishes and deletes always require a person — including when an AI agent is doing the building.

What Iterable is

Iterable orchestrates email, transactional email, SMS, web and mobile push and in-app messages through its Workflow Studio, driven by JSON user profiles and event data that marketers can query without engineering help. It adds Brand Affinity scoring and predictive goals, publishes an open-source MCP server, and sells on quote-based contracts with twelve-month minimums.

Founded 2013 in San Francisco. Private, valued at roughly $2B.

Spreeflo vs Iterable: feature comparison

The same 27 points on every comparison we publish, including the ones Spreeflo loses. Rows marked Both are genuine ties; descriptive rows like the pricing model are shown but not scored.

9 Spreeflo wins 11 tied 6 Iterable wins

Feature and pricing comparison between Spreeflo and Iterable, verified August 2026.
Feature	Spreeflo	Iterable
Pricing
Starting paid price	Spreeflo: $16/mo — $13/mo billed annually (1,000 marketing contacts) Wins	Iterable: Quote only — entry estimated near $36,000/yr
Free plan What it meaningfully includes	Spreeflo: ✓ Forms with unlimited responses, unlimited non-marketing contacts, full web analytics. No card. Wins	Iterable: ✕ None
Pricing model	Spreeflo: Contact-based — billed on marketing contacts only	Iterable: Quote-based on monthly active users, with twelve-month minimums
Free storage for contacts you don’t market to Unsubscribed, archived and non-marketing contacts	Spreeflo: ✓ Unlimited, free	Iterable: ~ Billed on monthly active users rather than stored profiles Both
Price at ~5,000 contacts	Spreeflo: $36/mo Starter · $52/mo Professional ($30 / $43 billed annually) Wins	Iterable: — Not sold at this scale; contract minimums apply
Channels
Marketing email	Spreeflo: ✓ Starter	Iterable: ✓ Both
Transactional email	Spreeflo: ✓ Starter — same plan, no separate product	Iterable: ✓ Both
Browser push notifications	Spreeflo: ✓ Professional	Iterable: ✓ Web and mobile push Both
Forms with unlimited responses on free	Spreeflo: ✓ Free plan Wins	Iterable: ✕ No native forms or landing pages
Popup forms	Spreeflo: ✓ Professional Wins	Iterable: ✕
Web analytics dashboard	Spreeflo: ✓ Free plan Wins	Iterable: ~ Campaign analytics, with conversion-tracking gaps cited across dozens of reviews
AI / bot crawler traffic tracking	Spreeflo: ✓ AI-answer fetches, indexing and training crawlers reported separately Wins	Iterable: ✕
SMS	Spreeflo: ✕	Iterable: ✓ SMS; no native WhatsApp Wins
Built-in CRM	Spreeflo: ✕	Iterable: ✕ Both
Automation
Visual journey builder	Spreeflo: ✓ Starter	Iterable: ✓ Workflow Studio, with cross-channel branching Wins
Behavioral / custom-event triggers	Spreeflo: ✓ Professional	Iterable: ✓ Event and API triggers on flexible JSON data Wins
Form-submission trigger	Spreeflo: ✓ Starter Wins	Iterable: ✕ No native forms to trigger from
A/B testing	Spreeflo: ✓ Starter — random-split node in the builder	Iterable: ✓ Including multivariate testing Wins
Full automation on the lowest paid tier	Spreeflo: ✓ Full builder on Starter, no step or workflow caps	Iterable: ~ Negotiated rather than laddered Both
AI & agents
AI copy written per recipient at send time	Spreeflo: ✓ AI variables, Professional Wins	Iterable: ~ Copy Assist and predictive goals, but not copy written per recipient at send time
In-app AI that builds automations from plain language	Spreeflo: ✓ Starter — stages proposals for approval	Iterable: ✓ Journey Assist and the Nova agentic suite Both
Official MCP server	Spreeflo: ✓ Every plan, including Free	Iterable: ✓ Official open-source server, published November 2025 Both
AI agent can build automations over MCP Not just read contacts and stats	Spreeflo: ✓ Journeys, campaigns, segments, forms and email templates	Iterable: ~ Official server; authoring depth varies by tool Both
Data
Nested AND/OR segmentation	Spreeflo: ✓ Starter — unlimited nesting	Iterable: ✓ Real-time segments on any profile or event attribute Wins
Custom events as triggers and segment conditions	Spreeflo: ✓ Tracking on Free · triggers and segment conditions on Professional	Iterable: ✓ Arbitrary JSON event payloads Wins
Custom objects on the contact record Orders, subscriptions or accounts as related records, not just flat attributes	Spreeflo: ✓ Professional — orders, subscriptions and accounts linked to the contact	Iterable: ~ Nested JSON on the profile rather than related object types Both
Multi-touch revenue attribution Credit split across touches, not only the last click	Spreeflo: ✓ Last-touch and linear (multi-touch) models, with a lookback window	Iterable: ~ Conversion and revenue reporting, with documented tracking gaps Both

Spreeflo prices shown are for 1,000 marketing contacts unless the row says otherwise. Iterable figures were last checked in August 2026 — pricing moves, so confirm on their site before deciding.

Where Spreeflo and Iterable differ

The two tools are built around different assumptions, so some of what Iterable covers has no Spreeflo equivalent. Here is exactly what that is, who it actually matters for, and what Spreeflo does in its place.

Mobile push and in-app messaging

Both are core channels with mature SDKs. Spreeflo has neither, and reaches web visitors through browser push instead, which needs a service worker rather than an app release.

SMS

A first-class channel on Iterable. Spreeflo has no SMS, and its second channel carries no per-message cost.

A flexible JSON data model

Arbitrary nested JSON on profiles and events, queryable by marketers without engineering help. Spreeflo has attributes, events and custom objects, which covers the common shapes with far less upstream data work required first.

Multivariate testing and predictive goals

Experiment depth built for teams running many concurrent tests. Spreeflo has a random-split node in the journey builder, which tests whole paths but without the statistical tooling around it.

Where Spreeflo comes out ahead of Iterable

9 of 26 scored rows go Spreeflo’s way — for these reasons:

The wins here are mostly commercial rather than functional. Iterable has no published price, no free plan and a twelve-month minimum, with Vendr putting the median contract near $85,800 a year against Spreeflo’s $16 to $52 a month. It ships no native forms or landing pages at all, so lead capture and form-triggered journeys need a second tool, and no bot-traffic reporting. Its analytics is a documented weak point rather than an absence — dozens of G2 reviews cite conversion-tracking problems — and its AI assists with copy and goals rather than writing per individual recipient. The event-driven automation itself is genuinely deeper on Iterable; what Spreeflo removes is the contract, the minimum and the data-engineering step before the first journey runs.

Spreeflo is a marketing automation platform rather than a CRM, a page builder or an SMS gateway. The comparison above marks every row where that shows — nothing is hidden in a footnote.

FAQ

Spreeflo vs Iterable: common questions

Supercharge your marketing automation

14-day free trial

No commitment

Cancel anytime

Also compare

Go deeper on Spreeflo

Sources

Iterable pricing and features last checked August 2026, from: