By Cyril Nie, founder of Spreeflo · Billing rules from Klaviyo's own pricing page and help center, tier prices from three independent 2026 breakdowns, checked on 27 October 2026
Published · Updated
Klaviyo charges for every profile it could email, whether or not you ever send to them.
Klaviyo's free plan covers 250 active profiles and 500 emails a month. Paid email plans start at $20 a month for up to 500 profiles, and 10,000 active profiles cost $150 a month with about 100,000 sends included. An active profile is anyone Klaviyo can email, opted in or not, and self-serve plans have no annual discount.
Spreeflo Starter
$52/month($520/year billed annually)
Klaviyo email plan
$150/month($1,800/year, billed monthly)
Starter includes branching journeys with A/B splits, segments built from unlimited AND/OR conditions and a CRM with companies, deals and tasks.
| Spreeflo Starter | Spreeflo Professional | Klaviyo email plan | |
|---|---|---|---|
| Monthly price at 10,000 contacts | $52 | $76 | $150 |
| Emails included a month | 100,000 | 100,000 | About 100,000 |
| What you're billed on | Marketing contacts only | Marketing contacts only | Every emailable profile, opted in or not |
| Going over the send allowance | Don't send; upgrade the plan | Don't send; upgrade the plan | Buy extra capacity, upgrade, or stop sending |
| Users | 1 | Unlimited | Not listed on the pricing page |
| Text messages (SMS) | No | No | Yes, billed separately |
Klaviyo figures: Klaviyo's billing guide (updated 20 October 2026) and the tier sources below. Spreeflo figures: spreeflo.com/pricing.
Klaviyo's pricing page details only the free plan, so paid tiers come from independent 2026 breakdowns.
| Active profiles | Klaviyo email plan, per month | A year (billed monthly) |
|---|---|---|
| Up to 250 | Free (500 emails/month) | $0 |
| 500 | $20 | $240 |
| 1,000 | $30 | $360 |
| 5,000 | $100 | $1,200 |
| 10,000 | $150 | $1,800 |
| 20,000 | $375 | $4,500 |
| 25,000 | $400 | $4,800 |
| 50,000 | $720 | $8,640 |
Sources: free plan from klaviyo.com/pricing, read 27 October 2026; paid tiers from Email Tool Tester (August 2026), Automation Atlas (July 2026) and First Pier, an ecommerce agency (June 2026), which agree wherever they overlap. Each tier's send allowance is roughly ten times its profile count (First Pier), a rule of thumb Klaviyo doesn't commit to.
"Any profile, regardless of consent status, that can be emailed through Klaviyo is considered an active profile." Suppressed, deleted and phone-only profiles don't count (Klaviyo help center, updated 20 October 2026). The rule dates from February 2025, when billing moved from profiles you had messaged to all active profiles, with an "appreciation discount" capping long-time customers' increases at 25% (Email Tool Tester).
Take an illustrative store with 10,000 newsletter subscribers that also syncs 8,000 past buyers who never ticked the marketing box. Klaviyo counts 18,000 active profiles: the 20,000 tier at $375 a month, unless you suppress the buyers yourself.
Spreeflo bills only marketing contacts, the ones enabled for campaigns and journeys. Everyone else is stored free in the same database, so in that example the Spreeflo bill doesn't change.
Klaviyo plans are email plans sold by profile tier.
| Free | Paid email plans | |
|---|---|---|
| Active profiles | Up to 250 | From 500, in tiers |
| Email sends | 500 a month | Tied to the tier (about 10x profiles) |
| Mobile messages (SMS, MMS, WhatsApp) | $5 of messages a month | Billed separately as a monthly spend commitment |
| Composer (Klaviyo's AI agent) | $5 of usage a month | Priced separately |
| Flows, segmentation, forms, reporting | Yes | Yes |
| Klaviyo branding removed | No | Yes |
| Support | Email support for the first 60 days, then self-service | "Enhanced support" |
Source: klaviyo.com/pricing and its FAQ, and Klaviyo's billing guide, both read 27 October 2026.
The free plan is a test account: go over either limit and sending stops until the next cycle or an upgrade. Paid plans are generous, with up to 1,000 active segments of up to 100 criteria each (Klaviyo help center).
Profile growth. Pass your tier, even with people who never opted in, and Klaviyo moves you up next billing cycle.
Send overages and auto-upgrade. At the send limit you buy overage capacity up to the next tier, upgrade, or stop sending. Auto-upgrade can kick in mid-cycle, even for a scheduled campaign, and sticks until you change it (Klaviyo billing guide).
Text messages. SMS, MMS and WhatsApp are billed separately, as a spend commitment with rates that vary by country.
Other Klaviyo products. Marketing Analytics from $100 a month (up to 13,500 active profiles), Customer Hub from $20 and Customer Agent from $50. Reviews is free up to 50 orders a month, then $25 at 250 orders and $90 at 1,000 (First Pier).
No yearly discount. Self-serve plans bill monthly; larger accounts can negotiate annual contracts with sales (First Pier).
On Spreeflo, sends beyond 10x your marketing contacts wait for a plan upgrade (no per-email overage), and a year costs ten times the monthly price.
Static fallback:
| One year at 10,000 marketing contacts | Paid monthly | Paid up front |
|---|---|---|
| Spreeflo Starter (1 user) | $624 | $520 |
| Spreeflo Professional (unlimited users) | $912 | $760 |
| Klaviyo, 10,000 active profiles | $1,800 | Not offered self-serve |
| Klaviyo, 18,000 active profiles (the illustrative store above) | $4,500 | Not offered self-serve |
Spreeflo prices from Spreeflo's pricing; Klaviyo prices from the tier grid above.
See it in Spreeflo: a Starter journey can start on Form Submission or Join Segment, branch with If/Else, and use Check Email Activity to follow up only with non-openers. Try the journey builder, no login →
Klaviyo holds 4.6 out of 5 on G2 (1,370 reviews), where "expensive" is the top con (73 mentions), and 1.6 on Trustpilot (370 reviews, 57% one star), where recent complaints are slow support and billing, including charges for dormant profiles. Both read 27 October 2026; Klaviyo hasn't recently invited Trustpilot reviews, so that sample leans negative.
Klaviyo is the better buy for a Shopify, WooCommerce or Wix store that wants deep store data, SMS and email in one tool. If texts matter, that settles it: Spreeflo has no SMS, and no phone support (email and chat, premium on Professional).
Spreeflo fits when you want to pay only for the people you market to, which in our experience covers many SaaS products, services businesses and smaller stores. Journeys triggered by events from your own product, and website activity, are on Professional. Revenue attribution works with Stripe, Lemon Squeezy, Polar, Paddle or a payment API, and migration is free while slots last.
At 10,000 marketing contacts, Spreeflo Starter costs about a third of Klaviyo. Start free, no card · See Spreeflo vs Klaviyo, feature by feature
Free up to 250 active profiles and 500 emails a month. Paid email plans start at $20 a month for up to 500 profiles, then $30 at 1,000, $100 at 5,000, $150 at 10,000 and $720 at 50,000 (three 2026 breakdowns). Text messages are billed on top.
Yes, on the Klaviyo free plan: 250 active profiles, 500 emails a month, $5 of mobile messages and $5 of Composer usage a month, with email support for 60 days. Spreeflo's free plan has forms, web analytics and the AI assistant with no card, but no email sending; paid plans start at $16 a month.
About $30 a month, if your list is around 1,000 active profiles, since each tier's send allowance is roughly ten times its profile count. A bigger list costs more for the same emails, because Klaviyo bills every profile it can email.
Yes, if they can be emailed. Klaviyo bills on stored active profiles regardless of consent, not on who you sent to, so dormant profiles count until you suppress them. Spreeflo bills only marketing contacts and stores everyone else free.
Spreeflo Starter covers 10,000 marketing contacts for about a third of Klaviyo's price, with branching journeys, segments and a CRM; Professional adds unlimited users. It has no SMS and isn't built around Shopify store data, so a store that leans on texts or deep ecommerce reporting may still prefer Klaviyo.
Klaviyo pricing page, read 27 October 2026 (free plan limits, active profile definition, support, upgrade behavior)
Klaviyo help center: How Klaviyo bills customers, updated 20 October 2026, read 27 October 2026 (active profiles, overage options, auto-upgrade, add-on starting prices, monthly billing)
Klaviyo: How Klaviyo pricing works, October 2026, read 27 October 2026 (text messaging billed separately, as a spend commitment)
Klaviyo help center: list and segment limits, updated 25 March 2026, read 27 October 2026
Email Tool Tester: Klaviyo pricing, August 2026, read 28 October 2026 (tier grid, February 2025 billing change)
Automation Atlas: Klaviyo pricing explained, July 2026, read 28 October 2026 (tier grid)
First Pier: Klaviyo pricing, updated June 2026, read 28 October 2026 (tier grid, sends, Reviews pricing, annual contracts)
Klaviyo on G2, read 27 October 2026
Klaviyo on Trustpilot, read 27 October 2026
Spreeflo pricing, read 27 October 2026
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