What happened to Sendlane?

Privy acquired Sendlane on 26 January 2026, bringing it under the same ownership as Privy’s Shopify popup and email tools, which are themselves owned by Attentive. The company continues to operate, but roadmap and branding are in transition and the practical consequences are not yet public. Spreeflo is independently operated with published pricing and no minimum term, so switching carries no contractual exposure.

What is Sendlane’s minimum cost?

$100/mo for 50,000 sends, with unlimited contacts, overages around $2 CPM and SMS billed at $0.009 per credit plus a $10/mo fee — and that floor applies whatever your list size. Spreeflo is $16/mo Starter and $24/mo Professional at 1,000 marketing contacts, $36 and $52 at 5,000, with a free plan underneath that never expires.

Sendlane or Spreeflo for a small list?

Spreeflo is substantially cheaper below roughly 50,000 sends a month — $36/mo at 5,000 contacts against Sendlane’s $100 floor — and has a permanent free tier where Sendlane offers a capped 60-day trial. Sendlane’s model wins the other way round: a very large list mailed occasionally pays for volume rather than storage, which contact-based pricing cannot match.

Does Sendlane have browser push or AI features?

Neither meaningfully — Sendlane covers email, SMS, forms, popups and landing pages with no push channel, only light AI, and no MCP server for external agents. Spreeflo includes browser push on Professional, AI variables that write copy per individual recipient at send time, an in-app AI assistant from Starter, and a hosted MCP server on every plan including Free.

All Spreeflo comparisons

Spreeflo vs Sendlane: Which is better? (2026)

11 Spreeflo wins · 13 tied · 2 Sendlane wins

E-commerce email and SMS automation priced per send with unlimited contacts, including Beacon site tracking and 24/7 support. Acquired by Privy in January 2026.

Last verified: August 2026 27 points compared

See pricing

Should you choose Spreeflo or Sendlane?

Sendlane’s send-based pricing is its distinguishing feature: contacts are unlimited and you pay for volume, which suits a large list mailed infrequently. Deliverability is a stated focus with proactive monitoring, support runs 24/7 on every plan, and its Beacon tracking feeds behavioral flows.

The floor is $100/mo for 50,000 sends, which is steep for a small store, and costs scale with volume rather than flattening. Reviewers report the interface slowing on complex flows and raise reporting-accuracy concerns. Privy acquired the company in January 2026, so roadmap and branding are in transition — worth knowing before a multi-year commitment, though what that means in practice is not yet clear.

Spreeflo starts at $16/mo with a free tier underneath and prices on marketing contacts, which favours smaller lists mailed often. It has no SMS. It adds browser push, custom objects, bot-traffic reporting, AI copy written per individual recipient, an in-app AI assistant and a hosted MCP server — none of which Sendlane offers on any plan.

What Spreeflo is

Spreeflo is an AI-powered marketing automation platform for founders and small teams — email, browser push notifications, forms and web analytics on one contact record, from $16/mo ($13 billed annually). Its AI writes per-recipient personalization at send time, an in-app AI assistant builds automations from plain language, and a hosted MCP server lets Claude, Claude Code or Cursor operate the whole workspace — while sends, publishes and deletes always require a person.

Founder-led businesses, one workspace. Sends, publishes and deletes always require a person — including when an AI agent is doing the building.

What Sendlane is

Sendlane provides email, transactional email and SMS for e-commerce, with visual flows on store events, forms, landing pages, popups and Beacon site tracking. It prices on sends rather than contacts, so lists are unlimited, starting at $100/mo for 50,000 sends with SMS billed at $0.009 per credit plus a $10/mo fee.

Founded 2013 in San Diego. Acquired by Privy on 26 January 2026.

Spreeflo vs Sendlane: feature comparison

The same 27 points on every comparison we publish, including the ones Spreeflo loses. Rows marked Both are genuine ties; descriptive rows like the pricing model are shown but not scored.

11 Spreeflo wins 13 tied 2 Sendlane wins

Feature and pricing comparison between Spreeflo and Sendlane, verified August 2026.
Feature	Spreeflo	Sendlane
Pricing
Starting paid price	Spreeflo: $16/mo — $13/mo billed annually (1,000 marketing contacts) Wins	Sendlane: $100/mo — 50,000 sends, unlimited contacts
Free plan What it meaningfully includes	Spreeflo: ✓ Forms with unlimited responses, unlimited non-marketing contacts, full web analytics. No card. Wins	Sendlane: ✕ None — a 60-day trial capped at 100 contacts and 500 sends
Pricing model	Spreeflo: Contact-based — billed on marketing contacts only	Sendlane: Send-based with unlimited contacts; overages around $2 CPM, SMS at $0.009 per credit
Free storage for contacts you don’t market to Unsubscribed, archived and non-marketing contacts	Spreeflo: ✓ Unlimited, free	Sendlane: ✓ Unlimited contacts — you pay for sends, not storage Wins
Price at ~5,000 contacts	Spreeflo: $36/mo Starter · $52/mo Professional ($30 / $43 billed annually) Wins	Sendlane: ~$100/mo — the send floor applies regardless of list size
Channels
Marketing email	Spreeflo: ✓ Starter	Sendlane: ✓ Both
Transactional email	Spreeflo: ✓ Starter — same plan, no separate product	Sendlane: ✓ Both
Browser push notifications	Spreeflo: ✓ Professional Wins	Sendlane: ✕
Forms with unlimited responses on free	Spreeflo: ✓ Free plan Wins	Sendlane: ✕ No free plan
Popup forms	Spreeflo: ✓ Professional	Sendlane: ✓ Both
Web analytics dashboard	Spreeflo: ✓ Free plan	Sendlane: ~ Beacon site tracking feeding flows rather than an analytics dashboard Both
AI / bot crawler traffic tracking	Spreeflo: ✓ AI-answer fetches, indexing and training crawlers reported separately Wins	Sendlane: ✕
SMS	Spreeflo: ✕	Sendlane: ✓ Billed per credit Wins
Built-in CRM	Spreeflo: ✕	Sendlane: ✕ Both
Automation
Visual journey builder	Spreeflo: ✓ Starter	Sendlane: ✓ Visual flows, though the UI is reported to slow on complex ones Both
Behavioral / custom-event triggers	Spreeflo: ✓ Professional	Sendlane: ✓ Store and site events through Beacon Both
Form-submission trigger	Spreeflo: ✓ Starter	Sendlane: ✓ Both
A/B testing	Spreeflo: ✓ Starter — random-split node in the builder	Sendlane: ✓ Multivariable testing Both
Full automation on the lowest paid tier	Spreeflo: ✓ Full builder on Starter, no step or workflow caps	Sendlane: ✓ Features are not laddered — the floor is the price, not the tier Both
AI & agents
AI copy written per recipient at send time	Spreeflo: ✓ AI variables, Professional Wins	Sendlane: ✕ Light AI only
In-app AI that builds automations from plain language	Spreeflo: ✓ Starter — stages proposals for approval Wins	Sendlane: ✕
Official MCP server	Spreeflo: ✓ Every plan, including Free Wins	Sendlane: ✕ No official MCP server
AI agent can build automations over MCP Not just read contacts and stats	Spreeflo: ✓ Journeys, campaigns, segments, forms and email templates Wins	Sendlane: ✕
Data
Nested AND/OR segmentation	Spreeflo: ✓ Starter — unlimited nesting	Sendlane: ✓ Behavioral and purchase segments; clarity degrades on complex ones Both
Custom events as triggers and segment conditions	Spreeflo: ✓ Tracking on Free · triggers and segment conditions on Professional	Sendlane: ✓ Both
Custom objects on the contact record Orders, subscriptions or accounts as related records, not just flat attributes	Spreeflo: ✓ Professional — orders, subscriptions and accounts linked to the contact Wins	Sendlane: ✕
Multi-touch revenue attribution Credit split across touches, not only the last click	Spreeflo: ✓ Last-touch and linear (multi-touch) models, with a lookback window	Sendlane: ✓ Revenue reporting per flow, with accuracy complaints reported Both

Spreeflo prices shown are for 1,000 marketing contacts unless the row says otherwise. Sendlane figures were last checked in August 2026 — pricing moves, so confirm on their site before deciding.

Where Spreeflo and Sendlane differ

The two tools are built around different assumptions, so some of what Sendlane covers has no Spreeflo equivalent. Here is exactly what that is, who it actually matters for, and what Spreeflo does in its place.

Unlimited contacts on send-based pricing

A large, infrequently-mailed list costs nothing to store. Spreeflo bills marketing contacts, though non-marketing contacts are free — so the models converge for anyone actually mailing the list they hold.

SMS

Billed per credit alongside email. Spreeflo has no SMS, and its browser push carries no per-message cost.

Deliverability monitoring and 24/7 support

Proactive reputation monitoring with round-the-clock support on every plan. Spreeflo has general support on all plans and priority support on Professional, with no phone line.

A 60-day trial

Four times Spreeflo’s 14 days, though capped at 100 contacts and 500 sends. Spreeflo’s free plan has no expiry at all.

Where Spreeflo comes out ahead of Sendlane

11 of 26 scored rows go Spreeflo’s way — for these reasons:

Sendlane’s send-based model genuinely beats Spreeflo on one row — contacts are unlimited, so storage costs nothing. Everything else runs the other way on price: the floor is $100/mo for 50,000 sends regardless of list size, so a 5,000-contact store pays $100 against $36, and there is no free plan beneath it. The capability gaps are the AI and agent layer plus browser push, custom objects and bot-traffic reporting, none of which Sendlane offers at any price. Note also that Privy acquired Sendlane in January 2026; what that means for the roadmap is not yet clear, which is worth factoring into a long commitment either way.

Spreeflo is a marketing automation platform rather than a CRM, a page builder or an SMS gateway. The comparison above marks every row where that shows — nothing is hidden in a footnote.

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Spreeflo vs Sendlane: common questions

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Sources

Sendlane pricing and features last checked August 2026, from: