What is Keap’s minimum cost?

$299/mo billed annually for 1,500 contacts and two users — roughly $2,988 a year — plus mandatory paid onboarding commonly quoted between $500 and $2,000, and a $299 early-termination fee if you leave mid-contract. Spreeflo is $16/mo Starter and $24/mo Professional at 1,000 marketing contacts, billed monthly, with no onboarding fee, no minimum term and no exit charge.

Is there a Keap alternative without the CRM?

Spreeflo covers the marketing half — journeys, unlimited nested segmentation, forms, transactional email, browser push and per-recipient AI copy — from $16/mo, and leaves quotes, invoicing, scheduling and pipelines to a dedicated tool. That is cheaper and simpler if your sales process is self-serve, and the wrong trade if the whole point was having billing and marketing on one record.

Thryv acquired Keap in November 2024, and reviewers have noted price creep since the acquisition alongside its longstanding deliverability and template complaints. Spreeflo is independently operated with published pricing, monthly billing and no minimum term, so there is no contract to renegotiate if pricing or product direction changes.

Can Keap trigger automations from website behavior?

Not really — Keap’s Campaign Builder triggers on tags, form submissions, purchases and pipeline stages, with minimal site tracking and no custom events, so activity in your product cannot start a sequence. Spreeflo tracks custom events on the free plan and uses them as journey triggers and segment conditions on Professional, down to individual event properties.

All Spreeflo comparisons

Spreeflo vs Keap: Which is better? (2026)

18 Spreeflo wins · 6 tied · 2 Keap wins

CRM, sales and marketing automation for small service businesses, with appointments, invoicing and payments included, on a single $299/mo annual plan.

Last verified: August 2026 27 points compared

See pricing

Should you choose Spreeflo or Keap?

Keap is a business-operations tool that happens to send email. Appointments, quotes, invoices and payment collection sit on the same contact record as the campaigns, and its Campaign Builder — the direct descendant of Infusionsoft — remains genuinely powerful for chaining sales and marketing steps together. For an established service business, that bundle removes several separate subscriptions.

It is priced for that business rather than a solo operator: $299/mo billed annually for 1,500 contacts and two users, plus mandatory onboarding commonly quoted at $500–2,000 and a $299 early-termination fee. The learning curve is steep enough that paid coaching is a normal purchase, reviewers raise deliverability and template complaints, and price creep has been noted since the Thryv acquisition in 2024.

Spreeflo is marketing only — no CRM, no invoicing, no scheduling — at $16 and $24 a month with no onboarding fee, no annual lock-in and no termination charge. It adds browser push, transactional email, web analytics, bot-traffic reporting, AI copy written per individual recipient and a hosted MCP server, none of which Keap offers.

What Spreeflo is

Spreeflo is an AI-powered marketing automation platform for founders and small teams — email, browser push notifications, forms and web analytics on one contact record, from $16/mo ($13 billed annually). Its AI writes per-recipient personalization at send time, an in-app AI assistant builds automations from plain language, and a hosted MCP server lets Claude, Claude Code or Cursor operate the whole workspace — while sends, publishes and deletes always require a person.

Founder-led businesses, one workspace. Sends, publishes and deletes always require a person — including when an AI agent is doing the building.

What Keap is

Keap combines a CRM with marketing and sales automation for service businesses: its Campaign Builder chains tag, form, purchase and pipeline triggers, alongside appointment scheduling, quotes, invoicing and payment collection. It sells a single plan billed annually from $299/mo for 1,500 contacts and two users, with mandatory paid onboarding and SMS as a tiered add-on.

Founded 2001 in Chandler, Arizona as Infusionsoft. Acquired by Thryv in November 2024.

Spreeflo vs Keap: feature comparison

The same 27 points on every comparison we publish, including the ones Spreeflo loses. Rows marked Both are genuine ties; descriptive rows like the pricing model are shown but not scored.

18 Spreeflo wins 6 tied 2 Keap wins

Feature and pricing comparison between Spreeflo and Keap, verified August 2026.
Feature	Spreeflo	Keap
Pricing
Starting paid price	Spreeflo: $16/mo — $13/mo billed annually (1,000 marketing contacts) Wins	Keap: $299/mo billed annually — 1,500 contacts and 2 users
Free plan What it meaningfully includes	Spreeflo: ✓ Forms with unlimited responses, unlimited non-marketing contacts, full web analytics. No card. Wins	Keap: ✕ None — a 14-day trial capped at around 25 emails
Pricing model	Spreeflo: Contact-based — billed on marketing contacts only	Keap: Single annual plan by contacts and users, with mandatory onboarding of roughly $500–2,000 and a $299 early-termination fee
Free storage for contacts you don’t market to Unsubscribed, archived and non-marketing contacts	Spreeflo: ✓ Unlimited, free Wins	Keap: ✕ Billed on stored contacts
Price at ~5,000 contacts	Spreeflo: $36/mo Starter · $52/mo Professional ($30 / $43 billed annually) Wins	Keap: Above the $299/mo base — priced by slider
Channels
Marketing email	Spreeflo: ✓ Starter	Keap: ✓ Both
Transactional email	Spreeflo: ✓ Starter — same plan, no separate product Wins	Keap: ✕
Browser push notifications	Spreeflo: ✓ Professional Wins	Keap: ✕
Forms with unlimited responses on free	Spreeflo: ✓ Free plan Wins	Keap: ✕ No free plan
Popup forms	Spreeflo: ✓ Professional Wins	Keap: ~ Forms and landing pages rather than a popup builder
Web analytics dashboard	Spreeflo: ✓ Free plan Wins	Keap: ✕ Minimal site tracking
AI / bot crawler traffic tracking	Spreeflo: ✓ AI-answer fetches, indexing and training crawlers reported separately Wins	Keap: ✕
SMS	Spreeflo: ✕	Keap: ✓ US and Canada, as a tiered add-on Wins
Built-in CRM	Spreeflo: ✕	Keap: ✓ A full CRM with pipelines, quotes, invoicing and payments Wins
Automation
Visual journey builder	Spreeflo: ✓ Starter	Keap: ✓ Campaign Builder, with a famously steep learning curve Both
Behavioral / custom-event triggers	Spreeflo: ✓ Professional Wins	Keap: ~ Tag, form, purchase and pipeline triggers rather than site events
Form-submission trigger	Spreeflo: ✓ Starter	Keap: ✓ A core Keap pattern Both
A/B testing	Spreeflo: ✓ Starter — random-split node in the builder	Keap: ✓ Both
Full automation on the lowest paid tier	Spreeflo: ✓ Full builder on Starter, no step or workflow caps	Keap: ✓ One plan, so nothing is gated above it Both
AI & agents
AI copy written per recipient at send time	Spreeflo: ✓ AI variables, Professional Wins	Keap: ✕ A content assistant rather than per-recipient copy
In-app AI that builds automations from plain language	Spreeflo: ✓ Starter — stages proposals for approval Wins	Keap: ~ Keap AI assists with content, not automation authoring
Official MCP server	Spreeflo: ✓ Every plan, including Free Wins	Keap: ✕ No official MCP server — community and Pipedream wrappers only
AI agent can build automations over MCP Not just read contacts and stats	Spreeflo: ✓ Journeys, campaigns, segments, forms and email templates Wins	Keap: ✕
Data
Nested AND/OR segmentation	Spreeflo: ✓ Starter — unlimited nesting Wins	Keap: ~ Tag-based with saved searches, needing manual hygiene
Custom events as triggers and segment conditions	Spreeflo: ✓ Tracking on Free · triggers and segment conditions on Professional Wins	Keap: ✕
Custom objects on the contact record Orders, subscriptions or accounts as related records, not just flat attributes	Spreeflo: ✓ Professional — orders, subscriptions and accounts linked to the contact	Keap: ~ CRM records rather than contact-linked object types Both
Multi-touch revenue attribution Credit split across touches, not only the last click	Spreeflo: ✓ Last-touch and linear (multi-touch) models, with a lookback window Wins	Keap: ~ Sales revenue through the CRM rather than campaign attribution

Spreeflo prices shown are for 1,000 marketing contacts unless the row says otherwise. Keap figures were last checked in August 2026 — pricing moves, so confirm on their site before deciding.

Where Spreeflo and Keap differ

The two tools are built around different assumptions, so some of what Keap covers has no Spreeflo equivalent. Here is exactly what that is, who it actually matters for, and what Spreeflo does in its place.

Invoicing, quotes and payments

Send a quote, collect payment and trigger a campaign from it, all on one record. Spreeflo sells no commerce or billing features and assumes payment happens elsewhere.

Appointment scheduling

Booking pages tied to the CRM and to automation. Spreeflo has no scheduling.

A full sales CRM with pipelines

Deals, tasks and sales automation for a team that talks to prospects. Spreeflo is marketing only, which is why its whole feature set costs $16 rather than $299.

SMS in the US and Canada

Available as a tiered add-on. Spreeflo has no SMS; browser push is its second channel and carries no per-message cost.

Where Spreeflo comes out ahead of Keap

18 of 26 scored rows go Spreeflo’s way — for these reasons:

Keap and Spreeflo are different products for different stages, and most wins here follow from that. Keap is $299/mo billed annually for 1,500 contacts, with mandatory onboarding of roughly $500–2,000 and a $299 early-termination fee, against $16/mo with no onboarding, no contract and a free tier. The capability gaps are on the marketing side specifically: no transactional email, no browser push, no site tracking or custom events, so triggers stop at tags, forms and purchases; segmentation is tag-based with manual hygiene rather than nested conditions; and there is no MCP server, so no AI agent can operate it. If you need the CRM, invoicing and scheduling, none of that is an argument against Keap.

Spreeflo is a marketing automation platform rather than a CRM, a page builder or an SMS gateway. The comparison above marks every row where that shows — nothing is hidden in a footnote.

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Spreeflo vs Keap: common questions

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Sources

Keap pricing and features last checked August 2026, from: