What does Loops cost compared to Spreeflo at 5,000 contacts?

Loops is $49/mo at exactly 5,000 contacts and jumps to $99/mo the moment you cross into the 5,000–10,000 bracket, against $36/mo on Spreeflo Starter and $52 on Professional. Loops includes unlimited sends and unlimited seats at that price, which Spreeflo does not, so a very high-volume sender with a large team narrows the difference considerably.

Can Loops branch a journey based on behavior?

Only in a limited way — Loops workflows are largely linear with an Experiment node for A/B splits, rather than a canvas with conditional branches that reconverge. Spreeflo’s journey builder includes if/else conditions, multi-way splits, merge nodes, mid-journey checks on email, push and form activity, and wait conditions, all from the $16 Starter plan.

Both Loops and Spreeflo have MCP servers — what is the difference?

Loops’ official MCP server covers contacts, lists, events and transactional sends, which lets an agent manage your audience and trigger messages. Spreeflo’s exposes authoring — an agent can create a journey, define a segment, build a form and write an email template — while refusing sends, publishes and deletes at the server, so the agent designs the campaign and a person still presses send.

Does Loops have web analytics or browser push?

Neither — Loops is email-only, with no push channel, no popups and no site analytics dashboard, which keeps it small and fast but means everything you know about a contact arrives through your own API calls. Spreeflo includes a web analytics dashboard and custom event tracking on its free plan, and browser push on Professional, on the same contact record as email.

All Spreeflo comparisons

Spreeflo vs Loops: Which is better? (2026)

14 Spreeflo wins · 11 tied · 1 Loops wins

Email for software companies, with marketing and transactional sending in one product, event-triggered workflows and contact-based pricing from $49/mo.

Last verified: August 2026 27 points compared

See pricing

Should you choose Spreeflo or Loops?

Loops does a small number of things and does them cleanly. Setup is the fastest in this comparison, the editor feels like writing rather than laying out a template, marketing and transactional email share one product and one bill, and the free plan carries 1,000 contacts with every feature unlocked.

It stays small on purpose. Automation is workflows with an experiment node rather than deep branching, segmentation is event and property filters rather than a visual builder, and there is no browser push, no popups, no web analytics and no design flexibility beyond the editor’s deliberate constraints. Pricing jumps hard at the bracket edges: $49/mo up to 5,000 contacts, $99 the moment you cross it.

Spreeflo is the same audience with a higher ceiling. Email plus browser push, forms and a full web analytics dashboard on one contact record, journeys that branch and merge with mid-flow engagement checks, unlimited nested segmentation, and per-recipient AI variables — at $16 and $24 against $49. Both run official MCP servers; Loops’ handles contacts, lists, events and transactional sends, Spreeflo’s authors the journeys themselves.

What Spreeflo is

Spreeflo is an AI-powered marketing automation platform for founders and small teams — email, browser push notifications, forms and web analytics on one contact record, from $16/mo ($13 billed annually). Its AI writes per-recipient personalization at send time, an in-app AI assistant builds automations from plain language, and a hosted MCP server lets Claude, Claude Code or Cursor operate the whole workspace — while sends, publishes and deletes always require a person.

Founder-led businesses, one workspace. Sends, publishes and deletes always require a person — including when an AI agent is doing the building.

What Loops is

Loops provides broadcasts, event-triggered workflows with an experiment node for A/B tests, and transactional email in the same product and on the same bill. Its editor is document-style rather than a template builder, and sends and seats are unlimited on paid plans. Contact-based pricing starts at $49/mo.

Founded 2022 (Astrodon Inc.), Y Combinator W22.

Spreeflo vs Loops: feature comparison

The same 27 points on every comparison we publish, including the ones Spreeflo loses. Rows marked Both are genuine ties; descriptive rows like the pricing model are shown but not scored.

14 Spreeflo wins 11 tied 1 Loops wins

Feature and pricing comparison between Spreeflo and Loops, verified August 2026.
Feature	Spreeflo	Loops
Pricing
Starting paid price	Spreeflo: $16/mo — $13/mo billed annually (1,000 marketing contacts) Wins	Loops: $49/mo — 1,000 to 5,000 contacts, unlimited sends and seats
Free plan What it meaningfully includes	Spreeflo: ✓ Forms with unlimited responses, unlimited non-marketing contacts, full web analytics. No card.	Loops: ✓ 1,000 contacts, 4,000 sends/mo, all features, Loops branding Both
Pricing model	Spreeflo: Contact-based — billed on marketing contacts only	Loops: Contact-based on subscribed contacts, with unlimited sends and seats
Free storage for contacts you don’t market to Unsubscribed, archived and non-marketing contacts	Spreeflo: ✓ Unlimited, free Wins	Loops: ✕ Inactive subscribed contacts are billed
Price at ~5,000 contacts	Spreeflo: $36/mo Starter · $52/mo Professional ($30 / $43 billed annually) Wins	Loops: $49/mo at exactly 5,000 — $99/mo the moment you cross into the next bracket
Channels
Marketing email	Spreeflo: ✓ Starter	Loops: ✓ Both
Transactional email	Spreeflo: ✓ Starter — same plan, no separate product	Loops: ✓ Same product, same bill Both
Browser push notifications	Spreeflo: ✓ Professional Wins	Loops: ✕
Forms with unlimited responses on free	Spreeflo: ✓ Free plan Wins	Loops: ~ Forms exist, but the free plan caps at 1,000 contacts
Popup forms	Spreeflo: ✓ Professional Wins	Loops: ✕
Web analytics dashboard	Spreeflo: ✓ Free plan Wins	Loops: ✕
AI / bot crawler traffic tracking	Spreeflo: ✓ AI-answer fetches, indexing and training crawlers reported separately Wins	Loops: ✕
SMS	Spreeflo: ✕	Loops: ✕ Both
Built-in CRM	Spreeflo: ✕	Loops: ✕ Both
Automation
Visual journey builder	Spreeflo: ✓ Starter	Loops: ✓ Workflows with an Experiment node — historically linear rather than deeply branching Both
Behavioral / custom-event triggers	Spreeflo: ✓ Professional	Loops: ✓ Event triggers through the API Both
Form-submission trigger	Spreeflo: ✓ Starter	Loops: ✓ Both
A/B testing	Spreeflo: ✓ Starter — random-split node in the builder	Loops: ✓ Through the Experiment node Both
Full automation on the lowest paid tier	Spreeflo: ✓ Full builder on Starter, no step or workflow caps	Loops: ✓ Every feature is on the free plan Wins
AI & agents
AI copy written per recipient at send time	Spreeflo: ✓ AI variables, Professional Wins	Loops: ✕
In-app AI that builds automations from plain language	Spreeflo: ✓ Starter — stages proposals for approval Wins	Loops: ✕ No notable in-app generative AI
Official MCP server	Spreeflo: ✓ Every plan, including Free	Loops: ✓ Official, with OAuth Both
AI agent can build automations over MCP Not just read contacts and stats	Spreeflo: ✓ Journeys, campaigns, segments, forms and email templates Wins	Loops: ~ Contacts, lists, events and transactional sends
Data
Nested AND/OR segmentation	Spreeflo: ✓ Starter — unlimited nesting Wins	Loops: ~ Event and property filters; no deep visual segment builder
Custom events as triggers and segment conditions	Spreeflo: ✓ Tracking on Free · triggers and segment conditions on Professional	Loops: ✓ Both
Custom objects on the contact record Orders, subscriptions or accounts as related records, not just flat attributes	Spreeflo: ✓ Professional — orders, subscriptions and accounts linked to the contact Wins	Loops: ✕ Contact properties only
Multi-touch revenue attribution Credit split across touches, not only the last click	Spreeflo: ✓ Last-touch and linear (multi-touch) models, with a lookback window Wins	Loops: ✕

Spreeflo prices shown are for 1,000 marketing contacts unless the row says otherwise. Loops figures were last checked in August 2026 — pricing moves, so confirm on their site before deciding.

Where Spreeflo and Loops differ

The two tools are built around different assumptions, so some of what Loops covers has no Spreeflo equivalent. Here is exactly what that is, who it actually matters for, and what Spreeflo does in its place.

The whole product on the free plan

Loops unlocks everything at 1,000 contacts and 4,000 sends; Spreeflo’s free plan does not send marketing email. What "everything" means differs — Loops workflows are largely linear, so the free tier and the $49 tier share the same ceiling, which Spreeflo’s $16 plan is already above.

A faster setup and a writing-first editor

An API you can wire up in minutes and an editor that feels like a document. Spreeflo carries more surface because it does more — and answers the setup cost with an in-app AI assistant and an MCP server, so an agent can do the building.

Unlimited sends and unlimited seats

Loops meters contacts only, with no seat charges on paid plans. Spreeflo carries send allowances and reserves team members for Professional — where it is also $52/mo at 5,000 contacts against Loops’ $49, or $99 the moment you cross that bracket.

A deliberately small surface

Loops keeps the product narrow on purpose, which is why it is quick to learn. The narrowness is also the ceiling: no browser push, no popups, no web analytics, no custom objects, no revenue attribution and no deep segment builder — all of which Spreeflo includes at $24/mo.

Where Spreeflo comes out ahead of Loops

14 of 26 scored rows go Spreeflo’s way — for these reasons:

Loops keeps its surface deliberately small, so most of these wins are things it has chosen not to build: no browser push, no popups, no web analytics, no custom objects, no revenue attribution and no per-recipient AI. Its workflows are largely linear where Spreeflo’s branch, split and merge, and its segmentation is event and property filters rather than a nested builder. Pricing is $49/mo up to 5,000 contacts and $99 just past it, against $36 and $52.

Spreeflo is a marketing automation platform rather than a CRM, a page builder or an SMS gateway. The comparison above marks every row where that shows — nothing is hidden in a footnote.

FAQ

Spreeflo vs Loops: common questions

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Sources

Loops pricing and features last checked August 2026, from: